A Comprehensive Competitive Analysis in One Place
Anonymous | TrustRadius Reviewer
December 21, 2018

A Comprehensive Competitive Analysis in One Place

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

As a primarily entrepreneur company, we are constantly looking to optimize our own campaigns—but in optimization comes beating out our competitors. We use SpyFu currently to look into exactly what our competitors are doing. Based on what they are doing we are able to tweet our own campaigns so that we can maintain competitiveness in the market.
  • Showing exactly what keywords our competitors are targeting, shows which ones we should target ourselves.
  • When determining a marketing budget for a new project, we are able to project how much SEO would cost based on what our competitors are doing.
  • Looking at what the competitors have in their backlinks helps us with optimizing our own website and landing pages.
  • Some of the smaller websites that don't receive much traffic are often hard to complete competitive analyses for.
  • Assisted in bringing more traffic along with decreasing the CPA on campaigns. It helped to launch a new project off the ground within the past month.
SpyFu is just an overall better package contained in one place. A full comprehensive competitive analysis can be completed with the use SpyFu. In the past, many other competitive tools would be needed, but here, it is all together. SpyFu presents everything in a user-friendly well-organized manner where you can create PDFs to share research compiled with the team, even if they haven't used SpyFu.
Whenever a teammate has to complete a competitive analysis or asks about what the "others" are doing - I always will recommend that they use SpyFu to answer those questions. "what keywords should we target?" are also able to be answered using SpyFu. This helps when setting up a Bing or Google Adwords campaign.

SpyFu Feature Ratings

Keyword analysis
9
Backlink management
8
SERP ranking tracking
8
Page grader
Not Rated
Competitive analysis
9
Site audit / diagnostics
9
Site recommendations
9
Task management
9
Local SEO
9
Social SEO
9
Mobile SEO
9
Global SEO
9
Multi-domain support
9
Integration with web analytics tools
9