Item: SpyFu
Rating: 10
Author: Bill Martin

Overall Satisfaction with SpyFu

Use Cases and Deployment Scope

SpyFu, along with other tools, allows us to see how people are accessing a potential client's website. We see a sample of what people have done in the past recent months — an example of organic terms that are puling up search results as well as some keyword research.

Pros and Cons

Pros

Paid search keywords
Organic keywords

Cons

Accuracy- any product like this can only be about 40% accurate.
Their account building tool could be more expansive, and not so 'set in stone'.

Return on Investment

This is hard to say, we pay for the information but it does assist us in proposals.

Alternatives Considered

It is comparable with SEMRush and others

Support Rating

I have not needed support.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

Other Software Used

SEMRush, Google Ads (formerly AdWords), Bing Ads

Likelihood to Recommend

If you are looking for exact traffic numbers from various channels, not so good. Privacy concerns prevent this and keep accuracy in the sub-50% area. However, if you need some research on a website, it's one of the better ones and is an excellent way to augment Google's keyword planner

SpyFu Feature Ratings

Comments

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SpyFu- Under the mask