Overall Satisfaction with SpyFu
SpyFu is a great competitive tool. It may not have the most bells and whistles, but it does provide the primary function needed for search advertiser evaluations. We don't take the spend data as gospel from it, but it provides fairly strong directional insight for us to work with. The price isn't too bad either.
- Competitive landscape
- Volume demand
- Creative insight
- Deep data analysis
- Spend accuracy
- High min traffic thresholds
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
Do you think SpyFu delivers good value for the price?
Are you happy with SpyFu's feature set?
Did SpyFu live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of SpyFu go as expected?
I wasn't involved with the implementation phase
Would you buy SpyFu again?
Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.