Agency evaluation of SpyFu
May 04, 2021

Agency evaluation of SpyFu

Jonathan Kagan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

SpyFu is a great competitive tool. It may not have the most bells and whistles, but it does provide the primary function needed for search advertiser evaluations. We don't take the spend data as gospel from it, but it provides fairly strong directional insight for us to work with. The price isn't too bad either.
  • Competitive landscape
  • Volume demand
  • Creative insight
  • Deep data analysis
  • Spend accuracy
  • High min traffic thresholds
  • Traffic estimation
  • Competitive set
  • Competitive landscape
  • [SpyFu] is a great planning tool
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?

I wasn't involved with the implementation phase

Would you buy SpyFu again?

Yes

Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.

SpyFu Feature Ratings

Keyword analysis
6
Backlink management
Not Rated
SERP ranking tracking
7
Page grader
Not Rated
Competitive analysis
7
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated