Good tool, great potential
January 20, 2021
Good tool, great potential
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Treasure Data
[Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements).
Pros
- Workflow editor - especially split function
- Out of the box connectors
- Audience studio - easy of use for non technical people
- Nice UI
- Integration with advanced features - python, spark
Cons
- Documentation accessibility and documentation quality
- Testing of new features rollout
- Develops integration
- Enable a setup for multi location and larger developer team
- Cost of deployment and licensing is lower than previous platforms
- Access of data is possible for all systems and made easier (after implementation
- Generates traction once presented to markets (tool is sexy to use and working well if technical implementation was done properly)
- Answer business requirements through TD products such as advanced segmentation
- Real data access (ADL)
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Comments
Please log in to join the conversation