Flexible big data platform for many business cases
February 25, 2021
Flexible big data platform for many business cases
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Treasure Data
We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.
- Flexibility for development
- Good technical support
- Good infrastructure
- Audience Studio needs improvement and flexibility
- Reporting platform could improve for end users
- Allowing our company to reach digital transformation
- Democratizing marketing inside company
- Advanced analytics using consumer data stored in Treasure Data schemas
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data environment with good flexibility for development.