Flexible big data platform for many business cases
February 25, 2021

Flexible big data platform for many business cases

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.
  • Flexibility for development
  • Good technical support
  • Good infrastructure
  • Audience Studio needs improvement and flexibility
  • Reporting platform could improve for end users
  • Allowing our company to reach digital transformation
  • Democratizing marketing inside company
  • Advanced analytics using consumer data stored in Treasure Data schemas
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data environment with good flexibility for development.
Treasure Data is a very flexible platform, able to adjust to any of your business needs, as it gives you freedom to manage your data. The programming languages available for use are easy to implement and manage. The environment infrastructure is well managed and has good support. Documentation is clear and has many easy-to-implement integration options.