Magic Unification with Plug & Play features
March 02, 2021
Magic Unification with Plug & Play features
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Treasure Data
Treasure Data is being used as a tool to assimilate, stitch & unify the audiences (and related data) for a customer. This enriched data set is being used for driving marketing and re-targeting activities as well as fueling the machine learning use cases for calculating highly active audiences and /or high intent audiences.
Pros
- Pre-Built Treasure Boxes for running simple ML use cases.
- Query Engine.
- Audience Profiling.
Cons
- Tag Management Tool (likes of GTM or Adobe Launch) for Web Analytics Tagging.
- A/B Testing Tool or extension.
- ETL and Connectors.
- Quantitative ones when we have shown marketing spend saving using suppressions.
- Qualitative ones when we know the data unified can have lasting ROI impact using various ML use cases.
- Driving Automation by building the Data as a service.
- Next Best Action - Recommendation Engine to re-target.
- Suppression of Similar Audiences.
Treasure Data has more customizations plus the cost factor.
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