Cision Communications Cloud -- How An Internal Non PR Focused Team Like Us Measures PR Content
May 28, 2019

Cision Communications Cloud -- How An Internal Non PR Focused Team Like Us Measures PR Content

Ryan Bennion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We are currently using Cision Communications Cloud (TrendKite)* to monitor our trends and monitor the impact of earned media, outreach, and influencer marketing. Cision Communications Cloud allows us to see the rank of the page and its monetary value. It allows us to determine the readership and whether we are captivating quality audiences or not.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros

  • Cision makes it simple to see in the dashboards. They are super user-friendly.
  • They allow us to measure by different statistics like Moz Score, Domain Authority, and Influencer reach.
  • We have enjoyed our account manager. He does a great job supporting and training us when we have questions.
  • You can download things to Excel to analyze specific data.

Cons

  • I feel at times that the influencers are inflated because of their followers. We have an influencer who has a huge following, but when she promoted our product, we didn't see a lift. Cision showed us that her post was supposed to be the most impactful, which is very subjective.
  • They don't allow you to DM influencers on an Instagram tool.
We looked at both of these. Cision was too expensive, and Meltwater wasn't as efficient as TrendKite. My understanding is that TrendKite was created by former Meltwater employees, and they have amplified the product. Honestly, with the merger with Cision, I don't see how Meltwater can compete until they develop or pivot new ideas on how to measure or grow reach. All three struggle with proper attribution, but I am much more bullish on the Cision/TrendKite platform than I would be on Meltwater.
I think Cision Communications Cloud (TrendKite)* is well suited for those people who want to track mentions, reach, impact, and the sources of all those different inquiries. We do use another provider for mentions because I think that the technology might need some improvement, but TrendKite's merger with Cision was super smart, and I think that the platform is only going to get better (though it might also get a bit pricier).

Transition from TrendKite to Cision Communications Cloud

Honestly, you can be pretty self-sufficient with the Cision Communications Cloud (TrendKite)* platform. They are extremely helpful in training new employees. We have our affiliate manager and our social media manager handling both of these responsibilities. They are able to manage them, and we have had 3-4 different people in this position within the last 3 years. It's super easy to train them because of the support from Cision / TrendKite.

Using Cision Communications Cloud

4 - VP of Marketing, Social Media Manager, Affiliate Manager, Director of Marketing
2 - People with affiliate or earned media focuses and relationships.
  • Measuring outreach
  • Measuring mentions and brand reputation
  • measuring ad value equivalent
I'm worried about how the merger of Cision and TrendKite will affect pricing, but if the product is better, maybe it warrants the increase.

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