Item: TrustRadius for Vendors
Rating: 10
Author: Kevin Charchenko

Use Case and Deployment Scope

Review Management Program
TrustQuotes Library

Trust Radius is used as an augmented selling tool. It helps reinforce what we're already proving out with current customers that can help drive and land future business.

Use Cases and Deployment Scope

It helps serve as an extension of an NPS survey. Like an independent NPS.

Pros and Cons

It's independent. Customers feel 'safe' both leaving and writing reviews as well as reading and evaluating vendors.
Customer service/support. Ryan Roch is our dedicated AE. Patrick Hansen also gets involved occasionally. The support they provide is extremely helpful and makes working with TrustRadius for Vendors (TR) that much easier.
UI - the design of TR is easy to navigate, easy to maneuver, easy to use. Keep it simple and it works!

More exposure. While I do love using and working with TrustRadius for Vendors (TR), some customers don't know who they are and may be reluctant to write a review, or, even find the site in the first place. Increased marketing exposure would benefit us greatly and help overcome any review challenges.
More pre-canned TR embedding options. Making it easier to drop a TR review sticker in our newsletter or elsewhere would be helpful. As it stands, it's fine right now but it would be helpful in the future to have varied options.

Return on Investment

Hard to pinpoint, but I think has helped in converting several sales opportunities.

Goals with TrustRadius for Vendors

Increase brand awareness
Manage brand reputation
Scale customer proof through reviews
Third-party validation of marketing claims
Reduce or supplement reference requests
Gather product insights

Pulling customer references from TrustRadius is easy and quick. Huge help to the sales team in finding references and driving new business.

Review Richness

Strong. The reviews of our company on TrustRadius are varied, mixed and different because of companies contacted and personas and roles that were reviewed. Nice variety of customer tones.

Custom Questions

Quick and easy to copy/paste and handoff to sales team when needed.

Alternatives Considered

G2 Crowd, Gartner and Forrester are attempting to get into the mix. I inherited TrustRadius and now manage it exclusively. I was not involved in the selection process. However, I'm glad we have it!

Impact on Personal KPIs

Hard to say. I suppose gathering quantifiable metrics from TrustRadius would be better.

Strong sales and support team. Love having an independent voice and TrustRadius for Vendors serves that purpose quite well! Very transparent and easy to use. Kudos to the design team for making the site easy to navigate and not over-complicating things (which, sad to say, is a big problem with their competitors).

Support Rating

Good CS team. Not too involved with the support team, but when needed, I reach out to TR CS and problems get solved.

TrustRadius for Vendors Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Exceptional Examples of TrustRadius for Vendors Support

Support has always been strong. Hard to think of any 'exceptional' one time moments, just good, consistent, regular support as always.

Give Trust Radius a try. Great independent software review site. Easy to use! Very honest and transparent company.

Overall Satisfaction with TrustRadius for Vendors