Easy to use - no coding required
June 21, 2018
Easy to use - no coding required
Score 6 out of 10
Consultants & Small Businesses - $99
Overall Satisfaction with Unbounce
Our marketing department uses Unbounce to create landing pages, primarily for paid search advertising. We run PPC campaigns on a variety of different keyword themes, and it's important for us to have customized landing pages that are more relevant to those specific themes. Unbounce makes it easy to maintain and manage these landing pages in one central location so that we can keep the design consistent with the rest of our branding.
- The interface is very modern and user-friendly. It's easy to find what you're looking for and do the things you need to do without having to use the help.
- Doesn't require coding knowledge to build landing pages - dragging and dropping components, resizing elements, adding text/images - everything is as simple as a point and click.
- There are a ton of landing page templates to choose from if you want to copy one, or just browse them for design ideas and then create yours from scratch.
- It's easy to manage multiple landing pages - you can group them by folders, sort, copy & create new landing pages, etc. Also if you have more than one brand/company, or if you are an agency managing for multiple brands, Unbounce is set up to accommodate you.
- The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
- Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.
- Helped us convert more leads because our website was on a platform that didn't support true landing pages. Unbounce allowed us to create pages that match our website brand and use them to convert visitors to leads.
- Unbounce probably ended up costing us more money in terms of paid search, because the quality score of our landing pages (in Google's eyes) was poor due to the landing page load times. When we moved on from Unbounce, we were able to create landing pages with much better performance.
- Unbounce positively impacted me as a marketing coordinator, because this was my first experience with landing pages and I learned a lot from it. I didn't know much about best practices, but Unbounce has a lot of resources on how to build successful landing pages.
In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpot. HubSpot requires more technical experience, but it's easier to customize things more in-depth in HubSpot, and therefore have a positive impact on the landing page performance (which is where Unbounce was lacking).
Unbounce is a good tool for people who need to build landing pages but don't have the technical/development expertise to build landing pages using code. It takes little time to ramp up and learn the product which is a benefit. Additionally, if you are an agency that needs a tool to manage multiple clients' landing pages, Unbounce is well-suited for you. The biggest downside is page performance, but that can be sacrificed if you don't have the resources for coding landing pages in another system.