Great platform to obtain site UX info
November 22, 2019
Great platform to obtain site UX info
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
UserTesting has been an integral part of the company's marketing and optimization team for quite a while. A handful of other internal teams have also started making use of it.
The product is invaluable for getting more in-depth feedback from actual site visitors and customers than we are able to gather from web analytics and surveys. Seeing and hearing customer experiences on our site has been a real eye opener and has prompted many UX changes.
The product is invaluable for getting more in-depth feedback from actual site visitors and customers than we are able to gather from web analytics and surveys. Seeing and hearing customer experiences on our site has been a real eye opener and has prompted many UX changes.
Pros
- Great array of tester demographics to choose from when setting up UX scenarios. We're able to get a fairly close representation of our target audience from their available demographics.
- They have a pool of 2M+ testers so we generally always get our tests completed the same day we submit them.
- The viewing interface is very robust and makes it easy to view and listen to each test result, easily capturing snippets of dialog and video as needed. These make for great proof points to insert into presentations to execs afterwards.
Cons
- Pricing: They generally want you to sign up for high dollar packages on an annual basis. Not so easy to get started for smaller companies on limited budgets.
- Occasionally you get some sub-par testers that waste your time by not really fitting the demographic profile requested or being well versed in the subject matter within the test. On the flip-side, UserTesting is good about getting a retake at no cost.
- Support can be a little slow sometimes.
- Has helped us with redesigns; getting real world opinions and feedback through simulated visitor experiences. This translates to great ROI when we can make site improvements that get more visitors through the funnel.
- Really helps our execs see firsthand how outside people use and react to the site. No amount of internal opinions compare to what real-world users do on your site.
When we selected UserTesting four years ago there really weren't any strong competitors that we were able to identify.
Do you think UserTesting delivers good value for the price?
Not sure
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes
Comments
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