Great for getting insight if set up correctly

Support has always been affable and helped work through any issues that have arisen either before or after testing has been initiated. Problems are typically resolved quickly.

The platform has an intuitive interface, which allows for quick set up and launch, even for beginners. The responses and insights come in rapidly, enabling efficient decision-making and quick iteration on results. However, it isn't always clear we are reaching the fully intended audience.

UserTesting can reveal if users understand the organization's value proposition, if the messaging resonates with them, and if the calls to action are clear and compelling. However it primarily focuses on observing behavior and immediate reactions. While users share their thoughts, it's not designed for the probing and nuanced questioning techniques used in in-depth interviews to uncover deeper insights.