Vidyard - Great Entry Point for Better Video Marketing
November 13, 2019

Vidyard - Great Entry Point for Better Video Marketing

Rachel Thomas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

Our marketing and sales departments both use Vidyard. Marketing uses it to host the majority of our videos so that we can monitor how far our prospects get into our video content and our sales team uses it to record and share quick demos for prospects on certain software functionality. Marketing is also able to trigger campaigns through our Marketo integration based on how far a prospect has made it through a video.

Pros

  • Vidyard is great for what you end up paying. It delivers no frills service but you get the main features like attention tracking, ctas, etc.
  • There is a very robust user community that you can always go to for ideas.
  • Our sales team has made great use of the GoVideo feature where they can just quickly make a video of their screen. It's great for responding to off the cuff questions about our product.

Cons

  • The back end of the system is not very user friendly. We've been using it for years and still get confused about where we are in the interface.
  • The downloadable analytics are really lacking and it can be difficult to pull pretty standard reports.
  • How they calculate total number of videos in your account is frustrating, as, because of the way you have to set up your players, videos often get double counted.
  • Vidyard gives us visibility and control over our videos that free solutions don't offer.
  • We are able to trigger other marketing campaigns based on the results we see from Vidyard, which we weren't able to do before
  • Figuring out the exact value is not as easy as it should be because of the way you pull reports from Vidyard.
We only integrate with Marketo, and that is very easy to set up for anyone who is the least bit familiar with Marketo. While this isn't strictly integration, we find it very easy to embed the videos onto our Wordpress website. Vidyard has gone a fairly long way to making that easier, especially when you need it to be responsive.
Vidyard has a very robust user community and support team. We've never had an issue getting quick, helpful replies the few times that we have had issues. This is definitely a strength for Vidyard.
If you're using videos for a smaller part of your marketing, and you just want something that offers a better experience than YouTube and gives you basic tracking for a decent price, then I'd say go for Vidyard. If you are primarily marketing with videos, have a large library, or want to report heavily on your videos, maybe look for a different solution,

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