Overall Satisfaction with VWO
VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.
- Intuitive interface. Relatively easy entry level for creating experiments
- Excellent support. Fast response times and explained in a clear way
- Comes with a one-month trial version. Easy 'plug and play' - like implementation
- Improve documentation and troubleshooting for Google Analytics integration
- Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI
- Optimization through experimentation is, at the moment, one of the drivers of growth.
- In our opinion it's pretty hard to get a negative ROI on AB testing.
VWO is much cheaper than Optimizely, while most of the features offered are similar.