VWO: An All-in-one CRO platform
March 11, 2019

VWO: An All-in-one CRO platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.

Pros

  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.

Cons

  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
  • Helped us optimize conversions.
  • Helped us narrow down what works and what doesn't.
We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.

Comments

  • Sathyajith Vijayakumar | TrustRadius Reviewer
    Sathyajith Vijayakumar
    commented 5 years ago
    Hi! We are glad to see that you could leverage VWO's range of capabilities to improve your website. We acknowledge your feedback on surveys and integrations, we will work to improve them. Regarding your concern on running multiple tests on the same page, we recently introduced an option to run tests mutually exclusive to each other. Do reach out to us at support@vwo.com for more information on this. - Sathyajith from VWO.

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