VWO: An All-in-one CRO platform
March 11, 2019
VWO: An All-in-one CRO platform

Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
- Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
- Form analysis. Knowing how users are interacting with the survey.
- Surveys. Conducting various levels of surveys via the platform.
- Segmentation in Surveys.
- Connecting it with other tools like CRM, GA, etc.
- Running multiple experiments on the same page simultaneously.
- Helped us optimize conversions.
- Helped us narrow down what works and what doesn't.
We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that.