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VWO: An All-in-one CRO platform
Anonymous | TrustRadius Reviewer
March 11, 2019

VWO: An All-in-one CRO platform

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.
  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
  • Helped us optimize conversions.
  • Helped us narrow down what works and what doesn't.
Yes, we have benefited from these categories as there are multiple landing pages we use and we have tracked conversions effectively by using the tool.
This is useful in quickly creating different variations that are copy level changes. It helped us in moving fast with experimentation.
We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.