March 11, 2019
TrustRadius
VWO: An All-in-one CRO platform
https://www.trustradius.com/ab-testingVWOUnspecified7.7172101Overall Satisfaction with VWO
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
- Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
- Form analysis. Knowing how users are interacting with the survey.
- Surveys. Conducting various levels of surveys via the platform.
- Segmentation in Surveys.
- Connecting it with other tools like CRM, GA, etc.
- Running multiple experiments on the same page simultaneously.
- Helped us optimize conversions.
- Helped us narrow down what works and what doesn't.
Yes, we have benefited from these categories as there are multiple landing pages we use and we have tracked conversions effectively by using the tool.
This is useful in quickly creating different variations that are copy level changes. It helped us in moving fast with experimentation.
We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that.
