Track video viewership with Wistia
December 03, 2025

Track video viewership with Wistia

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

We use Wistia to track the number of times that our videos are viewed, and to what degree people watch our videos. We can see the percentages in terms of what amount of our videos have been viewed, where they were rewatched, when they were watched, but we can not see who specifically, in terms of first and last name, watched our videos. Still we can get a good idea of which videos are in demand more vs less.

Pros

  • Track video viewership
  • Customize presentation in terms of thumbnails and on-screen messages
  • On-screen element interaction statistics
  • Clean dashboard

Cons

  • There is a limit on the number of videos you can upload
  • It would be great to see the first name and last name of the people who watch our videos
  • 10 specific examples of how to use the rewatch and skipped over data would be greatly appreciated
  • You can see what people are interested in based on what parts of the video they re-watch, or not interested in based on what they skip over
  • You learn that most people don’t watch more than 9.8% of a 31-minute video, so you adjust your communication strategy accordingly
  • You can decide what topics to cover in your future marketing messages based on these insights
Overall, it is useful. However, on the engagement tab of the Analytics page, there is no date range, unlike the embed tag of the Analytics page. This creates confusion when trying to answer the question, “how many people watched my video over this period of time?” Because you have two screens saying two different things. One has a timetable that you can adjust; the other does not.
Wistia is more expensive than Amazon Web Services, easier to use than Vimeo, and ultimately scores a 8 or 9 out of 10. The statistics between the engagement tab and the embed tag inside of the Analytics section can contradict at times. It would be nice to have 10 specific examples of how to use the rewatch and skipped-over data.

Do you think Wistia delivers good value for the price?

Yes

Are you happy with Wistia's feature set?

Yes

Did Wistia live up to sales and marketing promises?

Yes

Did implementation of Wistia go as expected?

No

Would you buy Wistia again?

Yes

If you want to track specific videos' engagement and see if they resonate with your viewers, Wistia is a good option. However, you can not treat it like Youtube in the sense that you upload every video you have, because of their video limit. Regarding the rewatch and skip over statistics, it would be very good to how to adjust our videos and business strategy based on those metrics, instead of just saying to yourself, well, they are good to know.

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