WooCommerce - Good for the basics, but that's about it.
Katie Miller | TrustRadius Reviewer
November 20, 2015

WooCommerce - Good for the basics, but that's about it.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with WooCommerce

I use WooCommerce to build smaller, basic websites for bands, small stores, etc. It is being used mainly to sell shirts, cds, digital downloads, and other merchandise items. I haven't ever exceeded 50 items, but usually use it for around 5-15 items, on a normal site build for my regular clientele.
  • Easy implementation. Works straight out of the box.
  • Simple for clients to use. Very intuitive design for non-developers.
  • Comes with responsive design, involves little customization.
  • Is a pain to customize. It's good to just be able to pop it in a site, but you have to hack into the CSS to customize it, and use lots of important tags.
  • Anything besides basic use cost more. A LOT more.
  • Some issues with payment gateways, which means you have to find a temporary hack or BUY yet another product.
  • Fast set up, less time spent putting a store together to sell small amount of items.
  • Easy for clients to use. Less client training or need for me to update.
  • Good at letting you know items are out of stock.
I haven't used anything else, so I cannot comment too much on this. I use PayPal for single items instead of implementing WooCommerce, so I guess that's easy, but not great for non-developers (i.e. the client) to update. WooCommerce is a simple, very intuitive content management system for the client to use.
WooCommerce is well suited for developers. This is great for simple clients who do not want a lot of customization and just need to sell items immediately. This is not great for a site that is mainly for commerce. It can sell a couple of basic items, but anything else is a pain to make work.

WooCommerce Feature Ratings

Product catalog & listings
7
Product management
8
Bulk product upload
3
Branding
Not Rated
Mobile storefront
7
Product variations
7
Website integration
8
Visual customization
3
CMS
7
Abandoned cart recovery
6
Checkout user experience
4
Promotions & discounts
1
Personalized recommendations
7
SEO
7
Order processing
7
Inventory management
8
Shipping
9
Custom functionality
2

Using WooCommerce

I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
ProsCons
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Immediate implementation of the store.
  • Sizing variations are simple.
  • Responsive design works perfectly from right out of the box.
  • Adding anything that isn't already a feature without buying an upgrade.
  • Coupons are a real pain. You have to hack around and use free plugins.
  • Payment gateways can throw a lot of errors unless you pay for the WooCommerce official one.
Yes - It works great. This is one of the main features of WooCommerce that I would recommend. It is simple to implement all of WooCommerce and then it's just BAM, mobile. Really useful if you aren't a developer. Though it doesn't give developers much wiggle room to play with the CSS without having to really hack into the files.