Good for smaller teams
Updated January 22, 2020
Good for smaller teams
Score 3 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Yesware
Yesware was used to share marketing-approved templates with the sales and accounts team and then track the performance of those emails. This included templates that were persona-specific or would help promote things like conferences or new collateral. Yesware was integrated with our Salesforce instance and was mostly used by our business development reps who are tasked with prospecting efforts.
- Sharing templates was relatively easy with the platform.
- Controlling mass email sends - it is an easy setting to toggle on and off so that people can or cannot send emails to a mass distribution list.
- Sharing templates with specific groups - this is something Yesware did well where you could designate specific folders for templates which made it easy for the team to find the most relevant templates.
- Salesforce integration - this left a lot to be desired and reporting between the two was pretty non-existent.
- Reporting - This is a massive issue because the reporting was not only difficult, but a lot of data was lacking in terms of being actionable.
- Limited functionality for cadence creation. It was more used for templates, which made it hard for the team to use to maintain engagement.
- Quickly deploy marketing campaigns with approved templates
- Gave some indication of the types of emails that were resonating most with our audience
Yesware is extremely limited in functionality compared to something like SalesLoft, which is a much more comprehensive tool. We originally moved to Yesware from SalesForce Inbox and Engage as that did not offer the flexibility to deploy templates and was much more cumbersome for the team to leverage.
Do you think Yesware delivers good value for the price?
No
Are you happy with Yesware's feature set?
No
Did Yesware live up to sales and marketing promises?
No
Did implementation of Yesware go as expected?
Yes
Would you buy Yesware again?
No