Worthwhile for boosting user trust on your sales page
October 12, 2019

Worthwhile for boosting user trust on your sales page

Ben Gelsey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yotpo

At Flights Machine we wanted to boost user trust on our sales page by adding objective reviews. Previously we simply had a few testimonials hardcoded onto our site, but to the user that seems more easily "faked" and less objective. Rather than the oft-seen low tech solution of screenshots-of-Facebook-posts, we decided to implement Yotpo on our website to aid in both harvesting and displaying these reviews.


  • Easy-to-Integrate hosted form for review collection
  • Review display looks more "objective" than hardcoding reviews onto your site
  • Generous free-plan that should support most small businesses


  • Provide more knowledge and best practices on how to persuade users to actually leave a review
  • Spiffy up the review display widget, since it looks fairly plain
  • Support more languages with your SDK to allow for API-level integrations
  • Unfortunately, our conversion rate remained roughly the same after adding Yotpo.
  • Qualitatively, our site looks more trustworthy with the addition of Yotpo reviews.
  • For negative reviews collected via Yotpo, we got valuable feedback on how to improve our service.
So far we have not needed to contact Yotpo support. Everything was clear in their documentation and we were able to integrate it into our website without issue. Yotpo lists their support contact information clearly on their site which is why I rated their support an 8, despite experiencing it firsthand.

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Yotpo is well suited if you want to build user trust on your site (versus off-site on existing platforms like Yelp/TrustRadius/Trustpilot/BBB, etc). Yotpo allows you to filter out bad reviews (but most users wouldn't know this), so it's guaranteed to make your site look more trustworthy.


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