Every business needs Zapier (no exceptions)
June 11, 2018

Every business needs Zapier (no exceptions)

Tim Berman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zapier

I first approached Zapier as an integration tool. I wanted to get my tools to play nice with each other, and Zapier helped with that. As I identified lots of processes needing automating, identified relationships between them, and began automating the flow of data between my apps. Zapier is not a total source integration tool, but rather, an automation engine. I use PieSync for 2-way contact sync between apps that just need to share contact data, but Zapier for all my forms. Typeform + Zapier is an amazing combination. Pipedrive and Zapier are a powerful combo too. I'm always thinking of new automations to use. SQL + Zapier + BirdEye is an amazing tool, and worth the price of admission alone.

Every business, large or small, can utilize Zapier to do more with less!
  • Automate single-step processes
  • Multi-step workflows (be very specific with it and it works great)
  • Integrating forms to marketing automation or CRM
  • Instant messaging! Front + Zapier means using virtually any messaging channel inside Front, thanks to Zaps that simplify transmission and reception of messages.
  • Zapier should make workflows shareable, so consultants can build zaps once and, with minor work, activate them
  • Historical data sync
  • Continuous data sync, 2-way (like PieSync). I hate paying for 2 subscriptions. I would rather spend more with Zapier, an arguably larger company with more robust support. Don't sync duplicates. Sync contacts based on mailing address, physical address, phone number, or email.
  • Workflow logic. We need "if-this, then that" logic on our workflows. If "this dropdown option" is selected, perform "this" automation. Otherwise, perform "this" one. So forth and so on.
  • More user support in the form of videos. Get the various software partners like Pipedrive, Front, and others to contribute this content, and even provide popular multi-step workflows from these tools that users can up-vote. Provide incentives for users to submit and vote on workflows, even.
  • Improve contact search functions to search off of other fields besides email address. Phone number would be extremely useful. Some use cases might even want another contact field for criteria, such as mailing address, physical address, or date of birth (say, for automated birthday card/swag rewards)
  • So far, it would be difficult to measure the ROI, but I appreciate that Zapier keeps track of the approximate number of minutes it has saved. It more than pays for itself with just one or two automations I use, let alone the other 100
PieSync is historical real-time 2-way syncing. It doesn't get any better than that. However, Zapier has way more connectors, so there is a place for both. Workato looked robust, but was really lacking on triggers and actions, and it cost more than Zapier and PieSync combined. Useless.
Great for simple automations. Not great for contact syncing between apps, particularly if you want to sync updates between apps.

Zapier Feature Ratings

Pre-built connectors
8
Connector modification
9
Monitoring console
10