Overall Satisfaction with Zapier
I have used this program to update multiple social media accounts all at once so I only need to make a single post from let’s say Twitter and it has a picture, and it will show up on Facebook and Instagram, and Pinterest without having to go on to each account to duplicate the post.
- One post to all social media accounts.
- Free program.
- Lots of community support.
- Lots of community made links.
- It has a learning curve.
- Need to be technically inclined.
- You need to take time to troubleshoot.
- Free program easy ROI.
- Should not be the main focus but supplement digital presence.
- Some may view it as spam if they follow you on multiple programs.
I’ve used the free version of Hootsuite. I think this program is a more robust program once you pay for its features. Zapier is still better as a free version. So if you are looking to round out your digital presence with little investment go with Zapier. If you’re trying to forge a new presence Hootsuite may be needed.
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If you are an up-and-coming business and you’re trying to get your content out there without wasting time posting to all social media accounts it will save you a lot of time. It may not be appropriate once you become a very large company—you would likely hire a person to ensure quality and screening before posting comments/pictures.