Item: Zoho Social
Rating: 6
Author: George Loup

Use Cases and Deployment Scope

We are using Zoho Social to manage our social media in the UK. It is only being used in our UK office at the moment as the product is not accessible in China. The main benefit for me would be the reporting features in Zoho Social. This allows me to accurately track data across different platforms.

Pros and Cons

Content Scheduling
Data reporting
Platform integration

Customer service
Product demonstration
Social listening

Return on Investment

We are still on a trial period so have not invested.

Alternatives Considered

Sprout Social

I have used Sprout Social before which is much more complex than Zoho Social. The functionality is greater but it is a lot more expensive. I think that for Zoho if they were to improve their social listening functions then this would make the platform a lot more attractive to buyers.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Zoho Social go as expected?

I wasn't involved with the implementation phase

Would you buy Zoho Social again?

Yes

Usability

Zoho is quite easy to use but the listening features are not overly clear. I also requested a demo from the customer services team multiple times and received nothing from them. I appreciate that time is limited but if I purchasing software I would always like a demo to ensure I understand all the features.

Support Rating

If there is one thing that has let Zoho down it is their customer support and sales teams. the member of the sales team was unable to answer my questions with integration into our company crm, which is in china but also using the zoho software, this is very dissapointing and a key part of whether I purchase this product.

Likelihood to Recommend

If you want to plan out content far in advance, then Zoho Social is an excellent tool for this. It allows you to calendar content far in advance and removes the stress of having to remember to post content at the right time. This is very helpful for time management.

Zoho Social - good but could be better

Overall Satisfaction with Zoho Social