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Incredible platform to manage social media
November 13, 2021

Incredible platform to manage social media

Christy Tan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

We tested a number social media suite platform that can cater [to] our agency and client needs. In terms of pricing, Zoho Social is incredibly affordable with its range of solutions available. Reporting has never been laid out easily to explain to our clients who have absolutely no idea what is going on with social media. The way Zoho Social separates the brand profiles is extremely helpful as my team can stay focused on their own clients' content to work on. Team efforts are centralized without the need to see multiple documents just to create and approve content. What we love the best is SmartQ whereby it eliminates the work of figuring out the best day and time to post, though it is only available for Facebook, Instagram, and Twitter. If this can be expanded to cover LinkedIn as well, it would be terrific.
  • Reporting
  • Smart Scheduling
  • Bulk scheduling
  • audience data
  • Smart scheduling to cover LinkedIn
  • Show lowest performing content as well
  • time saved
  • cost saved

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Overall, it helped the team to save the time and cost to manage multiple clients' social media platforms. It's also easy to digest the data that is provided by the reporting dashboard to churn insights for the clients. It's also capable to limit a user within a brand or certain platforms within XX number of brands, depending on your requirements.
For the time being, I have never contacted Zoho Social support, so there's no comment to this.
If you are a company that produces multiple SKU/brands and you market it separately, it's best to use Zoho Social as you can monitor it separately. Price is worth it for agency use as well. I cannot say if this is best suited for a company with single branding or owns less than 2 social media platform but one can always test it out to see if it suits their use or not.

Zoho Social Feature Ratings

4.0
Sentiment analysis
4
7.0
Content planning and scheduling
10
Audience targeting
3
Content optimization
8
5.0
Automated routing and prioritization
5
Customer interaction histories
5
8.0
Content marketing
8
9.8
Twitter
10
Facebook
10
LinkedIn
9
Instagram
10
10.0
Campaign success analytics
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

Using Zoho Social

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Reporting dashboard
  • Scheduling feature
Yes - The mobile interface is easy to view and pleasant to the eye. At a glance, you'd know your engagement rate for the time period. It is also very easy to switch between brands. There's a feature that enables video to be auto-compressed if you are posting directly from mobile.

Security can be better implemented to enable two-factor authentication to let users have an ease of the mind.