Item: Zoho Social
Rating: 8
Author: Tony Tan

Use Cases and Deployment Scope

Problem: You need your social media analytics all in one place with some additional non-directly translatable without database & processing. Solution: an all-in-one place social media analytics dashboard. They are very much no frills and for the pricing, it's almost unbeatable. I have tried Iconosquare and such but this is by far the best for its price solution.

Pros and Cons

The setup of user accounts is super easy.
Analytics shown are clean and easy to read.
It's honestly not that expensive.

When you click on the individual content performance, there needs to be more analytical charts to see momentum and falls in likes to show longevity.
Instagram mentions & tagging are not captured well or at all.

Return on Investment

It has helped motivate my employees to see the work they have done on charts.
Reduced cost on one intern having to collect all this data.
It has helped save time on having to fumble through all the other dashboards.

Alternatives Considered

Iconosquare

Iconosquare has not done its TikTok products well. Not even the followers count is there. Hootsuite is kinda too far behind on the analytics, although changes were made, for the price it's not worth it. I have seen other suites, like THG and Dash Hudson, and yes, naturally, they are robust and better. For price-wise, this is hard to beat though.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Asana, Slack

Usability

It's super easy to set up and honestly took me 15 mins to get it running. Perfection for the price given. Yes, I would like to have a momentum chart view on each content rather than just numbers, and yes, they do not show all contents (sometimes there are errors). Still, for what you pay, it's a lot more than what you get. so yeah, it's a 9 for me.

Support Rating

Likelihood to Recommend

If you need a full suite, to track KOL & customer bottom funnel, this will not cut it. I use it more for quick analytics and brand health. I have not tried the scheduling, but Instagram creator studios do a better job there, so it's not really a consideration for me. As for the key metrics, they do provide some good insights. I would honestly prefer a momentum view per content than fixed numbers but for me, it's not a deal breaker.

The Most Bang for Your Buck Social Media Data Dashboard

Overall Satisfaction with Zoho Social