Likelihood to Recommend The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Read full review We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
Read full review Pros The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there. 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience The system gets smarter as you use it, which speeds up the conversations even further. Read full review Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want. Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout. Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital. Read full review Cons Should add a Facebook private messages option. If my brand wasn't mentioned so much I don't think I would need to use it. Sometimes the site is slow. Read full review I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that. I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content. I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it. Read full review Likelihood to Renew In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Read full review Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
Read full review Usability It's easy to use, after a while you'll get used to it and find it easy to navigate
Read full review A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
Read full review Reliability and Availability We've never had a problem with availability
Read full review Performance Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
Read full review Support Rating helped me every time
Read full review I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
Read full review Implementation Rating see the tutorials on you tube. that helps
Read full review You can use Zoho Social out of the box so there weren't any implementation issues.
Read full review Alternatives Considered We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Read full review Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as
Hootsuite , Buffer,
Sprout Social , Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
Read full review Scalability You can use it for multiple business sizes.
Read full review Return on Investment Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions. It definitely saves time, I don't think you can ever engage with that many people manually. More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter. Read full review Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs. Having all my social accounts in one place saves me time. It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%. Read full review ScreenShots —