What users are saying about

12mass

6 Ratings

Zoho Social

73 Ratings

12mass

6 Ratings
Score 1 out of 101

Zoho Social

73 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Zoho Social

Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform
Justin Angelson, Digital and AI Solution Expert profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Zoho Social
7.7
Sentiment analysis
12mass
Zoho Social
7.2
Broad channel coverage
12mass
Zoho Social
8.3

Publishing

12mass
Zoho Social
7.1
Content planning and scheduling
12mass
Zoho Social
7.8
Audience targeting
12mass
Zoho Social
6.8
Content optimization
12mass
Zoho Social
6.7

Engagement

12mass
Zoho Social
7.4
Automated routing and prioritization
12mass
Zoho Social
7.3
Customer interaction histories
12mass
Zoho Social
7.5

Marketing

12mass
Zoho Social
7.6
Lead generation
12mass
Zoho Social
7.5
Content marketing
12mass
Zoho Social
7.7

Channel coverage/integration

12mass
Zoho Social
8.4
Twitter
12mass
Zoho Social
8.7
Facebook
12mass
Zoho Social
8.7
LinkedIn
12mass
Zoho Social
8.0
Google+
12mass
Zoho Social
8.0
Instagram
12mass
Zoho Social
8.5

Reporting/analytics

12mass
Zoho Social
6.8
Campaign success analytics
12mass
Zoho Social
6.9
Competitor analysis
12mass
Zoho Social
6.7

Account management

12mass
Zoho Social
7.3
Role-based user permissions & privileges
12mass
Zoho Social
7.0
Mobile access
12mass
Zoho Social
7.6

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • You can get a snapshot in real time of your social media stats all in one place. This is our FAVORITE feature!
  • You can post to multiple social media sites with just one click. This is a huge time saver!
  • You can view all of your social activity in one dashboard. The design is beautiful and very easy to navigate.
Cindy Romanowski profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • I can't think of one thing I would change about Zoho Social. I love it that much!
Cindy Romanowski profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Zoho Social9.1
Based on 1 answer
We are really loving this tool for our business
Ira Moreland profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
I tried HootSuite but couldn't figure out how to use their software. We were looking for a tool that was much more user friendly and just made sense. There is no comparison between the two dashboards and Zoho's design far surpassed HootSuite in all categories
Cindy Romanowski profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Zoho Social has had a positive impact on our ROI. We use the analytics to guide us in our social media decisions, specifically where and when to spend our social budget. The analytics take out the guess work of what content works and what doesn't. We have a better understanding of our followers and what content they like to see from us.
Cindy Romanowski profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Zoho Social

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Social Editions & Modules
Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month