What users are saying about
6 Ratings
77 Ratings
6 Ratings
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Score 1 out of 101
77 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Zoho Social

Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform
Justin Angelson, Digital and AI Solution Expert profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Zoho Social
8.0
Sentiment analysis
12mass
Zoho Social
7.1
Broad channel coverage
12mass
Zoho Social
8.9

Publishing

12mass
Zoho Social
7.9
Content planning and scheduling
12mass
Zoho Social
8.4
Audience targeting
12mass
Zoho Social
8.0
Content optimization
12mass
Zoho Social
7.2

Engagement

12mass
Zoho Social
8.0
Automated routing and prioritization
12mass
Zoho Social
8.1
Customer interaction histories
12mass
Zoho Social
7.9

Marketing

12mass
Zoho Social
6.7
Lead generation
12mass
Zoho Social
6.2
Content marketing
12mass
Zoho Social
7.1

Channel coverage/integration

12mass
Zoho Social
8.9
Twitter
12mass
Zoho Social
9.3
Facebook
12mass
Zoho Social
9.3
LinkedIn
12mass
Zoho Social
8.8
Google+
12mass
Zoho Social
8.7
Instagram
12mass
Zoho Social
8.5

Reporting/analytics

12mass
Zoho Social
5.9
Campaign success analytics
12mass
Zoho Social
8.1
Competitor analysis
12mass
Zoho Social
3.7

Account management

12mass
Zoho Social
7.3
Role-based user permissions & privileges
12mass
Zoho Social
7.0
Mobile access
12mass
Zoho Social
7.6

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Zoho Social

  • Dashboard - command center for all your social media accounts in one place. Great info and statistics at a glance.
  • Interaction - Zoho Social allows you to interact with people directly in real time, on any of the connected networks without having to login to that specific social media site. This saves time and allows you to really get into a good flow of interacting on social.
  • Multiple Brands - if you have multiple businesses, different locations, or manage accounts for clients, Zoho Social provides a really great way to monitor, manage, and interact, all from one login, for all of them. Very nice functionality.
Justin Angelson, Digital and AI Solution Expert profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

Zoho Social

  • I can't think of one thing I would change about Zoho Social. I love it that much!
Cindy Romanowski profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Zoho Social

Zoho Social 9.1
Based on 1 answer
We are really loving this tool for our business
Ira Moreland profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Zoho Social

In terms of features, it stacks up well. I just didn't like the interface.
Jack Edward Heald profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Zoho Social

  • Zoho has given me a positive return on investment. It's worth every penny.
Starr Price profile photo

Screenshots

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

12mass Editions & Modules

12mass
Additional Pricing Details

Zoho Social

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Social Editions & Modules

Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month

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