What users are saying about

12mass

6 Ratings

Zoho Social

68 Ratings

12mass

6 Ratings
Score 1 out of 101

Zoho Social

68 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Zoho Social

Zoho Social is very intuitive and easy to use. I love how the feedback is displayed in chronological order. One like from Facebook and then feedback on a Twitter post... you see your activity live as it comes in across multiple platforms. I do everything in Zoho Social now and rarely leave the app to visit the main sites. This is a one-stop shop!

Feature Rating Comparison

Listening/monitoring

12mass
Zoho Social
7.5
Sentiment analysis
12mass
Zoho Social
7.2
Broad channel coverage
12mass
Zoho Social
7.9

Publishing

12mass
Zoho Social
7.2
Content planning and scheduling
12mass
Zoho Social
7.9
Audience targeting
12mass
Zoho Social
7.0
Content optimization
12mass
Zoho Social
6.8

Engagement

12mass
Zoho Social
7.3
Automated routing and prioritization
12mass
Zoho Social
7.3
Customer interaction histories
12mass
Zoho Social
7.4

Marketing

12mass
Zoho Social
7.5
Lead generation
12mass
Zoho Social
7.5
Content marketing
12mass
Zoho Social
7.6

Channel coverage/integration

12mass
Zoho Social
8.3
Twitter
12mass
Zoho Social
8.5
Facebook
12mass
Zoho Social
8.5
LinkedIn
12mass
Zoho Social
7.9
Google+
12mass
Zoho Social
7.9
Instagram
12mass
Zoho Social
8.5

Reporting/analytics

12mass
Zoho Social
6.9
Campaign success analytics
12mass
Zoho Social
7.2
Competitor analysis
12mass
Zoho Social
6.7

Account management

12mass
Zoho Social
7.3
Role-based user permissions & privileges
12mass
Zoho Social
7.0
Mobile access
12mass
Zoho Social
7.7

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Affordable Solutions for Social Marketing.
  • Reliability & Stability - Their platform works flawlessly and I've never had an issue with any downtime. Very stable & reliable.
  • Ease of Use - Very important to have a platform that does not require an intense learning curve. Their platform is straightforward, easy to navigate and use.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • Would definitely like to see Pinterest integrated into the platform

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Zoho Social9.1
Based on 1 answer
We are really loving this tool for our business

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
So far Zoho has beaten all others with its rich feature set: scheduled postings, measurements, and reporting. Others do not come close to meeting the same expectations. If you are looking to manage your social media and knowing its impact Zoho Social is a must for any business looking to grow.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • As I said, I would like to see special monthly pricing for ala carte features like the bulk scheduling feature

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Zoho Social

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Social Editions & Modules
Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month