What users are saying about

12mass

6 Ratings

Zoho Social

70 Ratings

12mass

6 Ratings
Score 1 out of 101

Zoho Social

70 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Zoho Social

Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform

Feature Rating Comparison

Listening/monitoring

12mass
Zoho Social
7.6
Sentiment analysis
12mass
Zoho Social
7.2
Broad channel coverage
12mass
Zoho Social
8.0

Publishing

12mass
Zoho Social
7.2
Content planning and scheduling
12mass
Zoho Social
7.8
Audience targeting
12mass
Zoho Social
6.9
Content optimization
12mass
Zoho Social
6.8

Engagement

12mass
Zoho Social
7.3
Automated routing and prioritization
12mass
Zoho Social
7.3
Customer interaction histories
12mass
Zoho Social
7.3

Marketing

12mass
Zoho Social
7.5
Lead generation
12mass
Zoho Social
7.5
Content marketing
12mass
Zoho Social
7.6

Channel coverage/integration

12mass
Zoho Social
8.3
Twitter
12mass
Zoho Social
8.6
Facebook
12mass
Zoho Social
8.6
LinkedIn
12mass
Zoho Social
7.9
Google+
12mass
Zoho Social
7.9
Instagram
12mass
Zoho Social
8.5

Reporting/analytics

12mass
Zoho Social
6.9
Campaign success analytics
12mass
Zoho Social
7.1
Competitor analysis
12mass
Zoho Social
6.7

Account management

12mass
Zoho Social
7.3
Role-based user permissions & privileges
12mass
Zoho Social
7.0
Mobile access
12mass
Zoho Social
7.6

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Zoho Social is best for planning and scheduling social media posts.
  • Also, it is perfect for collaboration with a marketing team for social media posts.
  • Would recommend it for social media monitoring, too. With Zoho Social you can easily track your brand mentions in social media.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Overall this is a top notch platform. I would like to see exportable reports for reporting.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Zoho Social9.1
Based on 1 answer
We are really loving this tool for our business

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
I have tried Hootsuite before and do prefer how easy it is to use Zoho Social over Hootsuite. I feel managing multiple accounts is much easier with Zoho

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Great ROI
  • Keeps our posts scheduled
  • Keeps our brand generating in our customers lives

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Zoho Social

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Social Editions & Modules
Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month