What users are saying about
15 Ratings
405 Ratings
15 Ratings
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Score 9.1 out of 100
405 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.9

Act-On

89%
360 Campaigner ranks higher in 7/9 features

WYSIWYG email editor

10.0
100%
1 Rating
9.3
93%
112 Ratings

Dynamic content

9.0
90%
1 Rating
9.1
91%
92 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.5
85%
92 Ratings

Landing pages

10.0
100%
1 Rating
8.9
89%
108 Ratings

A/B testing

9.0
90%
1 Rating
9.1
91%
95 Ratings

Mobile optimization

10.0
100%
1 Rating
9.0
90%
103 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.6
86%
220 Ratings

List management

9.0
90%
1 Rating
8.9
89%
111 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.3
83%
87 Ratings

Lead Management

9.8

360 Campaigner

98%
9.2

Act-On

92%
360 Campaigner ranks higher in 3/4 features

Lead nurturing

10.0
100%
1 Rating
9.3
93%
104 Ratings

Lead scoring and grading

10.0
100%
1 Rating
9.3
93%
104 Ratings

Data quality management

10.0
100%
1 Rating
9.1
91%
102 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
9.1
91%
95 Ratings

Campaign Management

9.5

360 Campaigner

95%
8.0

Act-On

80%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
6.8
68%
8 Ratings

Event/webinar marketing

10.0
100%
1 Rating
9.1
91%
76 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
9.1

Act-On

91%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
9.1
91%
69 Ratings

Social profile integration

10.0
100%
1 Rating
9.1
91%
63 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.9

Act-On

89%
360 Campaigner ranks higher in 2/3 features

Dashboards

9.0
90%
1 Rating
8.6
86%
109 Ratings

Standard reports

10.0
100%
1 Rating
8.7
87%
112 Ratings

Custom reports

9.0
90%
1 Rating
9.3
93%
84 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.9

Act-On

89%
360 Campaigner ranks higher in 4/6 features

API

9.0
90%
1 Rating
8.8
88%
67 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.8
88%
71 Ratings

Customizability

10.0
100%
1 Rating
9.3
93%
89 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
9.1
91%
65 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
9.1
91%
36 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.2
82%
29 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
9.3

Act-On

93%
219 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.9

Act-On

89%
112 Ratings

Usability

360 Campaigner

N/A
0 Ratings
9.1

Act-On

91%
32 Ratings

Availability

360 Campaigner

N/A
0 Ratings
9.1

Act-On

91%
28 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.2

Act-On

82%
26 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
7.3

Act-On

73%
78 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
8.7

Act-On

87%
4 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
9.3

Act-On

93%
16 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.6

Act-On

86%
44 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
9.1

Act-On

91%
1 Rating

Ease of integration

360 Campaigner

N/A
0 Ratings
6.4

Act-On

64%
2 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
9.1

Act-On

91%
1 Rating

Vendor post-sale

360 Campaigner

N/A
0 Ratings
8.2

Act-On

82%
2 Ratings

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
9.1

Act-On

91%
2 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Act-On

Starting Price

$900 per month (starts at 2,500 active contacts)

Editions & Modules

Act-On editions and modules pricing
EditionModules
Professional$9001
Enterprise$2,0002

Footnotes

  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Likelihood to Renew

360 Campaigner

No answers on this topic

Act-On

It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review

Usability

360 Campaigner

No answers on this topic

Act-On

It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review

Reliability and Availability

360 Campaigner

No answers on this topic

Act-On

I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Read full review

Performance

360 Campaigner

No answers on this topic

Act-On

Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review

Support Rating

360 Campaigner

No answers on this topic

Act-On

Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Read full review

In-Person Training

360 Campaigner

No answers on this topic

Act-On

Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review

Online Training

360 Campaigner

No answers on this topic

Act-On

Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

Act-On

What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Read full review

Scalability

360 Campaigner

No answers on this topic

Act-On

Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Read full review

Screenshots

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