A2Z Events by Personify vs. BigMarker vs. ON24

Well suited for sessions and events information with the exception of large white space areas when viewed. Depending on how your organization is set up the only "less appropriate" area for us would be the actual accounting side, but that is because our accounting department prefers to maintain invoices, etc out of their own system. However, the invoices provided by A2Z does aid them when the are reconciling to their own system

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Being a user of BigMarker I am fully satisfied
with their program and the features they are offering to me. Clear UI with easy
to use interface helping me a lot to set up everything in minutes. Definitely
recommend this masterpiece to other business to use it for effective virtual
collaborations.

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I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you

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• Very easy for the exhibitors and the attendees to navigate the floor.
• It looks very crisp and is easy to print.
• The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
• The support team is very responsive and the training opportunities are flexible.

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• Live streamed events
• Webinar style training
• Marketing and Automated webinars
• Ticketing for Digital events and training

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• Registration pages are easy to build and look clean
• Console (audience view) offers many tools to use for presentations and to engage the audience
• Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
• Support team and responsive and helpful

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• Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
• The agenda within A2Z does not give you the ability to host on your own conference site.
• The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".

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• Really need BigMarker to create a white label offering so I can embed it into my website without hassle for members to sign up.
• Would love to be able to stream my webinars to Facebook and other social platforms.
• Need picture resizing to be working well because a lot of my pictures are not resized automatically.

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• There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
• Number one above is a major pain point.
• ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.

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ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.

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The dashboard is very easy to use, I have been using
this as a go-to platform in the pandemic days and still using it for online webinars
and virtual screening. All features and functions are well organized. I have been very much impressed by their support staff.

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97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events

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ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.

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Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.

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There have been occasions that we needed to get in touch with support to help get a template design to look a specific way. They are always quick to reply on their chat and have had their design team fix issues for us in no time

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ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.

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Great communication and clarity

On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information

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We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars

A2Z is so much better than ExpoCad. It is easy for the exhibit sales team to use and it is easy for the attendees and vendors to use. Pulling the program book is a cinch now. I don't understand how people still use ExpoCad?!

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I've been using this for so long I honestly don't know what else is out there. I am THAT satisfied!

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From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.

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The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.

• Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
• Positive - Time Saver.
• No negative that I can recall.

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• Haven't seen a tangible ROI yet, but I can say it's made communication easier.

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• We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
• The addition of emojis and chat to our event consoles has greatly increased our engagement.
• We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
• We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
• As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
• The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.

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