AB Tasty vs FullStory

• Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
• Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

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• It's always on and monitoring, no need to enable and replicate, the data is always available.
• Quickly search for a "story" by a number of unique identifiers.

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• Sometimes the platform is a little glitchy and requires a refresh.
• Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
• Email notification for when an experiment reaches a certain confidence level.

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• Typing in a partial URL sometimes give more information and options as opposed to typing in a full URL.
• It doesn't always pick up every session, making it very difficult to find the information I need.
• It tends to assign users multiple IDs (which I don't think is their fault), making it hard to find a specific session from one user.

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• Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
• We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
• The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
• Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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• At the end of the day, we did not use this product quite as much as we intended.
• We ended up canceling because we couldn't justify the value.
• I would recommend having a solid usage plan in place before signing, so you can ensure you get the most out of this.

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