AB Tasty vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
unbounce
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
AB Tastyunbounce
Editions & Modules
No answers on this topic
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
AB Tastyunbounce
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
AB Tastyunbounce
Considered Both Products
AB Tasty
Chose AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Chose AB Tasty
It's just the perfect mix between all tools I have used in the past.
unbounce

No answer on this topic

Top Pros
Top Cons
Features
AB Tastyunbounce
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
6% above category average
unbounce
-
Ratings
a/b experiment testing9.021 Ratings00 Ratings
Split URL testing9.014 Ratings00 Ratings
Multivariate testing9.018 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.917 Ratings00 Ratings
Advanced code editor10.07 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode5.28 Ratings00 Ratings
Test duration calculator10.02 Ratings00 Ratings
Experiment scheduler10.05 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.9
20 Ratings
13% above category average
unbounce
-
Ratings
Standard visitor segmentation9.919 Ratings00 Ratings
Behavioral visitor segmentation9.817 Ratings00 Ratings
Traffic allocation control9.820 Ratings00 Ratings
Website personalization9.918 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.6
21 Ratings
2% above category average
unbounce
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.020 Ratings00 Ratings
Goal tracking9.020 Ratings00 Ratings
Test reporting9.821 Ratings00 Ratings
Results segmentation7.919 Ratings00 Ratings
Experiments results dashboard9.88 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
AB Tasty
-
Ratings
unbounce
6.9
14 Ratings
11% above category average
Landing page A/B testing:00 Ratings7.013 Ratings
Dynamic page text replacement00 Ratings7.010 Ratings
Real-time analytics dashboard00 Ratings7.013 Ratings
SEO tools00 Ratings6.413 Ratings
Optimization recommendations00 Ratings7.012 Ratings
Best Alternatives
AB Tastyunbounce
Small Businesses
Convert Experiences
Convert Experiences
Score 9.7 out of 10
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 9.0 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB Tastyunbounce
Likelihood to Recommend
9.0
(52 ratings)
8.4
(51 ratings)
Likelihood to Renew
7.7
(8 ratings)
7.7
(9 ratings)
Usability
-
(0 ratings)
7.0
(3 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.3
(2 ratings)
9.6
(4 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
AB Tastyunbounce
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review
unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
Read full review
Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review
unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
Read full review
Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Read full review
unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Read full review
Usability
AB Tasty
No answers on this topic
unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Read full review
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Read full review
unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Read full review
Implementation Rating
AB Tasty
No answers on this topic
unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Read full review
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Read full review
unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
Read full review
Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Read full review
unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates