What users are saying about
47 Ratings
Top Rated
105 Ratings
47 Ratings
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Score 8.3 out of 101
Top Rated
105 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
No photo available

Unbounce

Anytime you need to have a campaign with a specific landing page to generate your leads, I honestly think unbounce is your best bet. It is easy to use, but looks very professional and the different templates are all optimized for different kind of conversions. You can connect the pages to Facebook or Adwords and then integrate with software so your leads go exactly where you want- it's great.
Hope Arent profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Unbounce
a/b experiment testing
AB Tasty
8.2
Unbounce
Split URL testing
AB Tasty
8.2
Unbounce
Multivariate testing
AB Tasty
7.3
Unbounce
Multi-page/funnel testing
AB Tasty
8.2
Unbounce
Visual / WYSIWYG editor
AB Tasty
8.6
Unbounce

Audience Segmentation & Targeting

AB Tasty
8.9
Unbounce
Standard visitor segmentation
AB Tasty
9.1
Unbounce
Behavioral visitor segmentation
AB Tasty
9.1
Unbounce
Traffic allocation control
AB Tasty
9.1
Unbounce
Website personalization
AB Tasty
8.2
Unbounce

Results and Analysis

AB Tasty
6.6
Unbounce
Click analytics
AB Tasty
6.4
Unbounce
Conversion tracking
AB Tasty
7.7
Unbounce
Goal tracking
AB Tasty
7.7
Unbounce
Test reporting
AB Tasty
6.8
Unbounce
Results segmentation
AB Tasty
4.5
Unbounce

Pros

AB Tasty

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
No photo available

Unbounce

  • Easy to build landing pages
  • Good starter templates
  • Launching pages quickly
Conrad O'Connell profile photo

Cons

AB Tasty

  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Valentin Viguier profile photo

Unbounce

  • Mobile-page design still needs work
  • Cost is high when adding lots of subdomains -- adds up quick
  • Page layout templates could come out quicker
Conrad O'Connell profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Unbounce

Unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Christopher Whalen profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Unbounce

Unbounce 7.8
Based on 2 answers
It's pretty easy for someone who doesn't regularly deal with HTML to pick up. I've sometimes had to dig around in the help section to figure out how to do what I wanted to do. My client felt confident modifying my original design once I had built the first page. It got a little fiddly at times when making small tweaks to the design and text.
Christopher Whalen profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Unbounce

Unbounce 7.0
Based on 1 answer
They have help pages that usually deal with a specific problem. They can sometime be a little out-of-date or too specific to be applicable to my own particular use case. The support pages seem to have grown ad-hoc and organically rather than being fully documented from the start. When I did need help, I was able to get it pretty easily.
Christopher Whalen profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Unbounce

Unbounce 6.0
Based on 1 answer
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Christopher Whalen profile photo

Alternatives Considered

AB Tasty

It's just the perfect mix between all tools I have used in the past
No photo available

Unbounce

I believe each tool is good for their own purposes but Unbounce is the most versatile of them.Leadpages is ideal to get your feet wet and have a solid landing page to drive traffic for opt ins in exchange for a lead magnet.Landigi when I tried it was pretty clunky, it might have improved since then.I found Clickfunnels a bit complicated for no apparent reason, but I'd recommend it for people who sell courses and want to upsell, etc.
Alex Chaidaroglou profile photo

Return on Investment

AB Tasty

  • Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
  • Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.
Sylvain Marbach profile photo

Unbounce

  • I came into my company and built out our landing page program to double our conversion rate from paid search (1.5% to 3%) using Unbounce.
  • I was able to create about 100 landing pages to support lead nurturing and generation, onboarding, client services, and sales. We previously had only 4 landing pages.
Josh Summerhays profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Unbounce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Unbounce Editions & Modules

Edition
Premium$159/mo1
Enterprise$399+/mo2
Essential$79/mo3
  1. 150 landing pages, 16 popups & sticky bars
  2. 375+ landing pages, 40+ popups and sticky bars
  3. 75 landing pages, 8 popups & sticky bars
Additional Pricing Details
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

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