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Acoustic Content vs. Freshdesk vs. Salesforce Experience Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acoustic Content

    Score5 out of 10
    N/AAcoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.N/A

    Freshdesk

    Score8.5 out of 10
    N/AFreshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…

    $18

    per month per user

    Salesforce Experience Cloud

    Score8.3 out of 10
    N/ASalesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
    Pricing
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Editions & Modules
    No answers on this topic
    Growth
    $18
    per month per agent
    Pro
    $59
    per month per agent
    Enterprise
    $95
    per month per agent
    No answers on this topic
    Offerings
    Pricing Offerings
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Considered Multiple Products
    Acoustic
    No answer on this topic
    Freshworks Inc
    Chose Freshdesk
    The decision was made before my time. I want to move to another platform ASAP.
    Incentivized
    Chose Freshdesk
    Easier to use and easier to transfer within departments and users. Better user interface. Freshdesk has a better and easier format to train clients and employees how to use. You can create individual private and public canned responses to make communicating to clients quicker …
    Incentivized
    Salesforce
    Chose Salesforce Experience Cloud
    Overall, Salesforce is the most effective solution since it is part of an integrated stack to house and activate CRM audiences within an email, but also expand upon it via the DMP. This can allow for cross channel reach and exposure frequency measurement. If we were to partner …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    213 Answers
    96%
    Would buy again
    45 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    207 Answers
    97%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    213 Answers
    96%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    147 Answers
    97%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    174 Answers
    91%
    Implementation went as expected
    30 Answers
    Features
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Security
    Comparison of Security features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    8.4
    3 Ratings
    2% above category average
    Freshdesk
    -
    Ratings
    Salesforce Experience Cloud
    -
    Ratings
    Role-based user permissions8.43 Ratings00 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    8.4
    3 Ratings
    7% above category average
    Freshdesk
    -
    Ratings
    Salesforce Experience Cloud
    -
    Ratings
    API8.33 Ratings00 Ratings00 Ratings
    Internationalization / multi-language8.43 Ratings00 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    8.6
    3 Ratings
    9% above category average
    Freshdesk
    -
    Ratings
    Salesforce Experience Cloud
    -
    Ratings
    WYSIWYG editor7.43 Ratings00 Ratings00 Ratings
    Code quality / cleanliness8.33 Ratings00 Ratings00 Ratings
    Admin section8.33 Ratings00 Ratings00 Ratings
    Page templates8.33 Ratings00 Ratings00 Ratings
    Library of website themes9.03 Ratings00 Ratings00 Ratings
    Mobile optimization / responsive design9.03 Ratings00 Ratings00 Ratings
    Publishing workflow9.43 Ratings00 Ratings00 Ratings
    Form generator9.43 Ratings00 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    8.8
    3 Ratings
    16% above category average
    Freshdesk
    -
    Ratings
    Salesforce Experience Cloud
    -
    Ratings
    Content taxonomy8.33 Ratings00 Ratings00 Ratings
    SEO support8.43 Ratings00 Ratings00 Ratings
    Bulk management8.93 Ratings00 Ratings00 Ratings
    Availability / breadth of extensions9.43 Ratings00 Ratings00 Ratings
    Community / comment management8.93 Ratings00 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    -
    Ratings
    Freshdesk
    8.6
    210 Ratings
    5% above category average
    Salesforce Experience Cloud
    -
    Ratings
    Organize and prioritize service tickets00 Ratings9.3206 Ratings00 Ratings
    Expert directory00 Ratings7.9140 Ratings00 Ratings
    Subscription-based notifications00 Ratings7.812 Ratings00 Ratings
    ITSM collaboration and documentation00 Ratings8.115 Ratings00 Ratings
    Ticket creation and submission00 Ratings9.0207 Ratings00 Ratings
    Ticket response00 Ratings9.1207 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    -
    Ratings
    Freshdesk
    8.0
    185 Ratings
    0% below category average
    Salesforce Experience Cloud
    -
    Ratings
    External knowledge base00 Ratings8.1169 Ratings00 Ratings
    Internal knowledge base00 Ratings8.0173 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Acoustic Content and Freshdesk and Salesforce Experience Cloud
    Feature
    Acoustic Content
    -
    Ratings
    Freshdesk
    8.3
    197 Ratings
    3% above category average
    Salesforce Experience Cloud
    -
    Ratings
    Customer portal00 Ratings8.3169 Ratings00 Ratings
    IVR00 Ratings8.563 Ratings00 Ratings
    Social integration00 Ratings8.2105 Ratings00 Ratings
    Email support00 Ratings8.6197 Ratings00 Ratings
    Help Desk CRM integration00 Ratings7.8126 Ratings00 Ratings
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    User Ratings
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Likelihood to Recommend
    8.3
    (4 ratings)
    8.6
    (277 ratings)
    8.9
    (71 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (25 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (42 ratings)
    8.1
    (15 ratings)
    Availability
    -
    (0 ratings)
    7.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.6
    (6 ratings)
    9.1
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    8.4
    (41 ratings)
    8.0
    (18 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.7
    (207 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    6.5
    (7 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.5
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.9
    (6 ratings)
    9.4
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    6.8
    (6 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    8.7
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.6
    (5 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Acoustic ContentFreshdeskSalesforce Experience Cloud
    Likelihood to Recommend
    Acoustic
    We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
    Incentivized
    Read full review
    Freshworks Inc
    I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
    Incentivized
    Read full review
    Salesforce
    For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
    Incentivized
    Read full review
    Pros
    Acoustic
    • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
    • Advanced API calls can be easily built.
    Read full review
    Freshworks Inc
    • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
    • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
    • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
    • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
    Incentivized
    Read full review
    Salesforce
    • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
    • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
    • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
    Incentivized
    Read full review
    Cons
    Acoustic
    • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
    • There is little to no community around the application and what does exist is out of date.
    • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.
    Incentivized
    Read full review
    Freshworks Inc
    • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
    • There can be a language barrier with support and sales.
    • There were a couple of hours-long outages that significantly impacted my company's customer experience.
    Incentivized
    Read full review
    Salesforce
    • Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
    • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
    • Also, there is no side-to-side comparison view for content editors to update the content easily.
    Incentivized
    Read full review
    Likelihood to Renew
    Acoustic
    No answers on this topic
    Freshworks Inc
    New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
    Incentivized
    Read full review
    Salesforce
    Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm
    Incentivized
    Read full review
    Usability
    Acoustic
    No answers on this topic
    Freshworks Inc
    Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
    Incentivized
    Read full review
    Salesforce
    Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
    Incentivized
    Read full review
    Reliability and Availability
    Acoustic
    No answers on this topic
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Performance
    Acoustic
    No answers on this topic
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Salesforce
    Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
    Incentivized
    Read full review
    Support Rating
    Acoustic
    No answers on this topic
    Freshworks Inc
    Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
    Incentivized
    Read full review
    Salesforce
    Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
    Incentivized
    Read full review
    In-Person Training
    Acoustic
    No answers on this topic
    Freshworks Inc
    In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Online Training
    Acoustic
    No answers on this topic
    Freshworks Inc
    This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Implementation Rating
    Acoustic
    No answers on this topic
    Freshworks Inc
    Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    Acoustic
    Added benefit
    Incentivized
    Read full review
    Freshworks Inc
    Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
    Incentivized
    Read full review
    Salesforce
    Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Acoustic
    No answers on this topic
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Scalability
    Acoustic
    No answers on this topic
    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Professional Services
    Acoustic
    No answers on this topic
    Freshworks Inc
    - good customer support
    - personal contact
    - usage limited to basic product features, individually designed solutions seem unlikely
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Return on Investment
    Acoustic
    • With the AI based content organizer in place, we can focus more on the content creation.
    • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
    • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content
    Incentivized
    Read full review
    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    Salesforce
    • Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
    • In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation
    Incentivized
    Read full review
    ScreenShots

    Acoustic Content Screenshots

    Screenshot of Cognitive TaggingScreenshot of Flexible, Easy EditingScreenshot of Automatic renditions createdScreenshot of Card-based Asset Library