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25 Ratings
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Score 6.5 out of 101
63 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
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LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Feature Rating Comparison

Ad Network Integration

Acquisio
LinkedIn Lead Accelerator
7.0
Data Transfer
Acquisio
LinkedIn Lead Accelerator
7.0
DSP integration
Acquisio
LinkedIn Lead Accelerator
7.0

Ad Campaigns

Acquisio
LinkedIn Lead Accelerator
8.7
Ad campaign creation
Acquisio
LinkedIn Lead Accelerator
8.3
Ad deployment
Acquisio
LinkedIn Lead Accelerator
7.7
Display advertising
Acquisio
LinkedIn Lead Accelerator
8.3
Ad display and retargeting segmentation
Acquisio
LinkedIn Lead Accelerator
10.0
Sequence targeting
Acquisio
LinkedIn Lead Accelerator
9.0

Ad Reporting & Analytics

Acquisio
LinkedIn Lead Accelerator
6.9
Ad dashboards
Acquisio
LinkedIn Lead Accelerator
6.7
Ad performance reports
Acquisio
LinkedIn Lead Accelerator
7.3
Ad conversion tracking
Acquisio
LinkedIn Lead Accelerator
7.0
Ad attribution reporting
Acquisio
LinkedIn Lead Accelerator
7.0
Cross-channel ad management
Acquisio
LinkedIn Lead Accelerator
7.0
Ad forecasting and optimization
Acquisio
LinkedIn Lead Accelerator
6.3

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
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Cons

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio profile photo
  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
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LinkedIn Lead Accelerator9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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LinkedIn Lead Accelerator8.0
Based on 1 answer
No answer on this topic is available.

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
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Return on Investment

  • Increased employee efficiency
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  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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Screenshots

LinkedIn Lead Accelerator

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details