What users are saying about
25 Ratings
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Score 6.5 out of 101
69 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
LinkedIn Lead Accelerator
7.7
Data Transfer
Acquisio
LinkedIn Lead Accelerator
7.9
DSP integration
Acquisio
LinkedIn Lead Accelerator
7.5

Ad Campaigns

Acquisio
LinkedIn Lead Accelerator
8.7
Ad campaign creation
Acquisio
LinkedIn Lead Accelerator
8.8
Ad deployment
Acquisio
LinkedIn Lead Accelerator
7.9
Display advertising
Acquisio
LinkedIn Lead Accelerator
8.8
Ad display and retargeting segmentation
Acquisio
LinkedIn Lead Accelerator
9.0
Sequence targeting
Acquisio
LinkedIn Lead Accelerator
9.2

Ad Reporting & Analytics

Acquisio
LinkedIn Lead Accelerator
7.4
Ad dashboards
Acquisio
LinkedIn Lead Accelerator
7.4
Ad performance reports
Acquisio
LinkedIn Lead Accelerator
7.6
Ad conversion tracking
Acquisio
LinkedIn Lead Accelerator
7.9
Ad attribution reporting
Acquisio
LinkedIn Lead Accelerator
7.5
Cross-channel ad management
Acquisio
LinkedIn Lead Accelerator
7.5
Ad forecasting and optimization
Acquisio
LinkedIn Lead Accelerator
6.6

Pros

Acquisio

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo

LinkedIn Lead Accelerator

  • Gives up to date names and emails.
  • Has the newest info and deletes the old.
  • Organization of leads.
No photo available

Cons

Acquisio

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo

LinkedIn Lead Accelerator

  • Login could be faster.
  • Bug fixes.
  • More companies.
No photo available

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available

LinkedIn Lead Accelerator

LinkedIn Lead Accelerator 9.5
Based on 3 answers
They've proven they can help us find new customers at an affordable CPA
No photo available

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

LinkedIn Lead Accelerator

LinkedIn Lead Accelerator 8.0
Based on 1 answer
No answer on this topic is available.

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

LinkedIn Lead Accelerator

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

LinkedIn Lead Accelerator

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo

LinkedIn Lead Accelerator

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
No photo available

Return on Investment

Acquisio

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo

LinkedIn Lead Accelerator

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
No photo available

Screenshots

LinkedIn Lead Accelerator

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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