Act! CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act! CRM
Score 6.9 out of 10
N/A
Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$22
per month
LeadSquared
Score 7.9 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.N/A
Pricing
Act! CRMLeadSquared
Editions & Modules
Essentials
$22
per user, per month
Act! Premium - Basic
$37.50
per user, per month (billed annually)
Standard
$40
per user, per month
Expert
$55
per user, per month
Select - Extra Features
$79
per user, per month (billed annually)
Complete - Extra Features
$199
per user, per month (billed annually)
Advanced - Extra Features
$399
per user, per month (billed annually)
Marketing Automation Pricing - Basic/Standard/Enterprise/Custom
Visit Website
per month
Sales Execution CRM Pricing - Lite/Pro/Super/Custom
Visit Website
per month
Offerings
Pricing Offerings
Act! CRMLeadSquared
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$100 Per Account
Additional DetailsFor SaaS version, discount available for annual subscription.
More Pricing Information
Features
Act! CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
6.5
3 Ratings
17% below category average
LeadSquared
-
Ratings
Customer data management / contact management9.83 Ratings00 Ratings
Workflow management7.42 Ratings00 Ratings
Territory management8.52 Ratings00 Ratings
Opportunity management9.63 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.73 Ratings00 Ratings
Quote & order management4.01 Ratings00 Ratings
Interaction tracking9.42 Ratings00 Ratings
Channel / partner relationship management1.42 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
6.0
2 Ratings
22% below category average
LeadSquared
-
Ratings
Case management1.82 Ratings00 Ratings
Call center management8.22 Ratings00 Ratings
Help desk management8.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
2.1
3 Ratings
113% below category average
LeadSquared
-
Ratings
Lead management2.13 Ratings00 Ratings
Email marketing2.13 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
4.0
2 Ratings
62% below category average
LeadSquared
-
Ratings
Task management8.02 Ratings00 Ratings
Billing and invoicing management1.01 Ratings00 Ratings
Reporting3.02 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
4.8
3 Ratings
45% below category average
LeadSquared
-
Ratings
Forecasting4.02 Ratings00 Ratings
Pipeline visualization4.83 Ratings00 Ratings
Customizable reports5.52 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
3.2
3 Ratings
81% below category average
LeadSquared
-
Ratings
Custom fields7.83 Ratings00 Ratings
Custom objects2.02 Ratings00 Ratings
Scripting environment2.01 Ratings00 Ratings
API for custom integration1.12 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
8.0
2 Ratings
4% below category average
LeadSquared
-
Ratings
Single sign-on capability7.01 Ratings00 Ratings
Role-based user permissions9.02 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
1.8
3 Ratings
120% below category average
LeadSquared
-
Ratings
Marketing automation1.83 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act! CRM
2.1
3 Ratings
113% below category average
LeadSquared
-
Ratings
Mobile access2.13 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act! CRM
-
Ratings
LeadSquared
7.4
38 Ratings
1% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings8.026 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings6.038 Ratings
List management00 Ratings8.037 Ratings
Triggered drip sequences00 Ratings9.123 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act! CRM
-
Ratings
LeadSquared
8.0
39 Ratings
3% above category average
Lead nurturing automation00 Ratings10.037 Ratings
Lead scoring and grading00 Ratings8.038 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings9.035 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act! CRM
-
Ratings
LeadSquared
4.1
25 Ratings
48% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act! CRM
-
Ratings
LeadSquared
10.0
38 Ratings
23% above category average
Dashboards00 Ratings10.038 Ratings
Standard reports00 Ratings10.038 Ratings
Custom reports00 Ratings10.032 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act! CRM
-
Ratings
LeadSquared
8.7
34 Ratings
13% above category average
API00 Ratings9.830 Ratings
Role-based workflow & approvals00 Ratings7.529 Ratings
Customizability00 Ratings9.034 Ratings
Best Alternatives
Act! CRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Nimble
Nimble
Score 7.2 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Agile CRM
Agile CRM
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act! CRMLeadSquared
Likelihood to Recommend
2.3
(18 ratings)
9.0
(40 ratings)
Likelihood to Renew
1.0
(2 ratings)
8.8
(9 ratings)
Usability
7.0
(7 ratings)
9.6
(3 ratings)
Support Rating
1.8
(14 ratings)
9.8
(4 ratings)
Implementation Rating
1.0
(2 ratings)
-
(0 ratings)
User Testimonials
Act! CRMLeadSquared
Likelihood to Recommend
ACT! LLC
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
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LeadSquared
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
ACT! LLC
  • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
  • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
  • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
  • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
  • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
  • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
  • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
ACT! LLC
  • Not intuitive to use. I will have to contact support for help if I haven't used some functions in a while.
  • It's near impossible to delete duplicates as they have to be deleted individually. This is a problem if you have more than 5000 contacts.
  • Reporting is difficult.
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
ACT! LLC
There are a lot of good SaaS options on the market but SwiftPage ACT still has a place in the mix today. It depends on your needs, goals, processes, and people
Read full review
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
ACT! LLC
Try printing reports with each record's notes section - really awful output that you are embarrassed to show anyone. Want to add a new record to a group, ACT will present another record for the group assignment. Want to work seamlessly with email? Forget it!
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LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
ACT! LLC
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Implementation Rating
ACT! LLC
Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
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LeadSquared
No answers on this topic
Alternatives Considered
ACT! LLC
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
Read full review
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
ACT! LLC
  • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
  • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
  • Our ROI has increased at least 30%.
Read full review
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation