What users are saying about
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361 Ratings
2 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Reevoo

[It's well suited for] Any travel/retail or services website where users can convert and be contacted in order to leave a review.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Reevoo
WYSIWYG email editor
Act-On
7.5
Reevoo
Dynamic content
Act-On
7.2
Reevoo
Ability to test dynamic content
Act-On
7.2
Reevoo
Landing pages
Act-On
7.4
Reevoo
A/B testing
Act-On
7.2
Reevoo
Mobile optimization
Act-On
7.9
Reevoo
Email deliverability
Act-On
7.9
Reevoo
List management
Act-On
8.2
Reevoo
Triggered drip sequences
Act-On
8.4
Reevoo

Lead Management

Act-On
7.7
Reevoo
Lead nurturing
Act-On
8.1
Reevoo
Lead scoring and grading
Act-On
8.0
Reevoo
Data quality management
Act-On
7.0
Reevoo
Automated sales alerts and tasks
Act-On
7.6
Reevoo

Campaign Management

Act-On
7.5
Reevoo
Calendaring
Act-On
6.8
Reevoo
Event/webinar marketing
Act-On
8.3
Reevoo

Social Media Marketing

Act-On
6.6
Reevoo
Social sharing and campaigns
Act-On
6.7
Reevoo
Social profile integration
Act-On
6.4
Reevoo

Reporting & Analytics

Act-On
6.7
Reevoo
Dashboards
Act-On
6.8
Reevoo
Standard reports
Act-On
7.0
Reevoo
Custom reports
Act-On
6.2
Reevoo

Platform & Infrastructure

Act-On
7.7
Reevoo
API
Act-On
7.1
Reevoo
Role-based workflow & approvals
Act-On
7.5
Reevoo
Customizability
Act-On
7.0
Reevoo
Integration with Salesforce.com
Act-On
8.2
Reevoo
Integration with Microsoft Dynamics CRM
Act-On
7.8
Reevoo
Integration with SugarCRM
Act-On
8.6
Reevoo

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour profile photo

Reevoo

  • Easy script to implement
  • Simple design of the widget
No photo available

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll profile photo

Reevoo

No answers on this topic

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo

Reevoo

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Reevoo

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Reevoo

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Reevoo

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

Reevoo

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Reevoo

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Reevoo

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo

Reevoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky profile photo

Reevoo

No answers on this topic

Return on Investment

Act-On

  • Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
  • Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
  • Negative: Quite expensive compared to other similar solutions
Fedor Paretsky profile photo

Reevoo

  • More product features awareness
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Reevoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Reevoo Editions & Modules

Reevoo
Additional Pricing Details

Add comparison