What users are saying about
342 Ratings
2 Ratings
342 Ratings
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Score 7 out of 101
2 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Reevoo

[It's well suited for] Any travel/retail or services website where users can convert and be contacted in order to leave a review.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Reevoo
WYSIWYG email editor
Act-On
7.9
Reevoo
Dynamic content
Act-On
7.1
Reevoo
Ability to test dynamic content
Act-On
6.7
Reevoo
Landing pages
Act-On
7.0
Reevoo
A/B testing
Act-On
6.9
Reevoo
Mobile optimization
Act-On
6.8
Reevoo
Email deliverability
Act-On
7.8
Reevoo
List management
Act-On
6.4
Reevoo
Triggered drip sequences
Act-On
9.2
Reevoo

Lead Management

Act-On
7.3
Reevoo
Lead nurturing
Act-On
7.0
Reevoo
Lead scoring and grading
Act-On
7.4
Reevoo
Data quality management
Act-On
7.9
Reevoo
Automated sales alerts and tasks
Act-On
6.7
Reevoo

Campaign Management

Act-On
7.6
Reevoo
Calendaring
Act-On
6.8
Reevoo
Event/webinar marketing
Act-On
8.5
Reevoo

Social Media Marketing

Act-On
7.9
Reevoo
Social sharing and campaigns
Act-On
7.9
Reevoo
Social profile integration
Act-On
7.9
Reevoo

Reporting & Analytics

Act-On
5.7
Reevoo
Dashboards
Act-On
5.5
Reevoo
Standard reports
Act-On
6.0
Reevoo
Custom reports
Act-On
5.7
Reevoo

Platform & Infrastructure

Act-On
7.3
Reevoo
API
Act-On
9.2
Reevoo
Role-based workflow & approvals
Act-On
6.8
Reevoo
Customizability
Act-On
6.7
Reevoo
Integration with Salesforce.com
Act-On
8.0
Reevoo
Integration with Microsoft Dynamics CRM
Act-On
6.1
Reevoo
Integration with SugarCRM
Act-On
7.0
Reevoo

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Easy script to implement
  • Simple design of the widget
No photo available

Cons

  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo
No answers on this topic

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
No answers on this topic

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • More product features awareness
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Reevoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Reevoo Editions & Modules
Reevoo
Additional Pricing Details