What users are saying about
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Top Rated
687 Ratings
7 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Agiline CRM

Agiline [CRM] came up to our expectations so well. It is a swift tool with multiple features like contact management and tracking to manage the data of customers and hence facilitated us in strengthening our relationships with our clients. But this tool is not our favorite when it comes to automation and its pricing since it is expensive
Theodore Olive | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Agiline CRM
WYSIWYG email editor
ActiveCampaign
8.1
Agiline CRM
Dynamic content
ActiveCampaign
8.5
Agiline CRM
Ability to test dynamic content
ActiveCampaign
8.0
Agiline CRM
Landing pages
ActiveCampaign
7.1
Agiline CRM
A/B testing
ActiveCampaign
8.7
Agiline CRM
Mobile optimization
ActiveCampaign
8.2
Agiline CRM
Email deliverability reporting
ActiveCampaign
8.9
Agiline CRM
List management
ActiveCampaign
8.8
Agiline CRM
Triggered drip sequences
ActiveCampaign
9.1
Agiline CRM

Lead Management

ActiveCampaign
8.5
Agiline CRM
Lead nurturing
ActiveCampaign
8.8
Agiline CRM
Lead scoring and grading
ActiveCampaign
8.4
Agiline CRM
Data quality management
ActiveCampaign
8.2
Agiline CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Agiline CRM

Campaign Management

ActiveCampaign
7.9
Agiline CRM
Calendaring
ActiveCampaign
7.7
Agiline CRM
Event/webinar marketing
ActiveCampaign
8.1
Agiline CRM

Social Media Marketing

ActiveCampaign
8.3
Agiline CRM
Social sharing and campaigns
ActiveCampaign
8.4
Agiline CRM
Social profile integration
ActiveCampaign
8.1
Agiline CRM

Reporting & Analytics

ActiveCampaign
8.5
Agiline CRM
Dashboards
ActiveCampaign
8.5
Agiline CRM
Standard reports
ActiveCampaign
8.6
Agiline CRM
Custom reports
ActiveCampaign
8.3
Agiline CRM

Platform & Infrastructure

ActiveCampaign
8.7
Agiline CRM
API
ActiveCampaign
8.7
Agiline CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Agiline CRM
Customizability
ActiveCampaign
8.6
Agiline CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Agiline CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Agiline CRM
Integration with SugarCRM
ActiveCampaign
8.8
Agiline CRM

Sales Force Automation

ActiveCampaign
Agiline CRM
8.8
Customer data management / contact management
ActiveCampaign
Agiline CRM
9.0
Workflow management
ActiveCampaign
Agiline CRM
8.5
Territory management
ActiveCampaign
Agiline CRM
9.5
Opportunity management
ActiveCampaign
Agiline CRM
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Agiline CRM
8.5
Contract management
ActiveCampaign
Agiline CRM
8.5
Quote & order management
ActiveCampaign
Agiline CRM
9.0
Interaction tracking
ActiveCampaign
Agiline CRM
9.0
Channel / partner relationship management
ActiveCampaign
Agiline CRM
8.5

Customer Service & Support

ActiveCampaign
Agiline CRM
8.8
Case management
ActiveCampaign
Agiline CRM
9.5
Call center management
ActiveCampaign
Agiline CRM
8.5
Help desk management
ActiveCampaign
Agiline CRM
8.5

Marketing Automation

ActiveCampaign
Agiline CRM
8.5
Lead management
ActiveCampaign
Agiline CRM
8.5
Email marketing
ActiveCampaign
Agiline CRM
8.5

CRM Project Management

ActiveCampaign
Agiline CRM
8.8
Task management
ActiveCampaign
Agiline CRM
8.5
Billing and invoicing management
ActiveCampaign
Agiline CRM
9.5
Reporting
ActiveCampaign
Agiline CRM
8.5

CRM Reporting & Analytics

ActiveCampaign
Agiline CRM
8.8
Forecasting
ActiveCampaign
Agiline CRM
8.5
Pipeline visualization
ActiveCampaign
Agiline CRM
9.0
Customizable reports
ActiveCampaign
Agiline CRM
9.0

Customization

ActiveCampaign
Agiline CRM
8.5
Custom fields
ActiveCampaign
Agiline CRM
8.5
Custom objects
ActiveCampaign
Agiline CRM
8.5
Scripting environment
ActiveCampaign
Agiline CRM
8.5
API for custom integration
ActiveCampaign
Agiline CRM
8.5

Security

ActiveCampaign
Agiline CRM
8.8
Single sign-on capability
ActiveCampaign
Agiline CRM
9.0
Role-based user permissions
ActiveCampaign
Agiline CRM
8.5

Social CRM

ActiveCampaign
Agiline CRM
9.0
Social data
ActiveCampaign
Agiline CRM
9.5
Social engagement
ActiveCampaign
Agiline CRM
8.5

Integrations with 3rd-party Software

ActiveCampaign
Agiline CRM
9.0
Marketing automation
ActiveCampaign
Agiline CRM
8.5
Compensation management
ActiveCampaign
Agiline CRM
9.5

Platform

ActiveCampaign
Agiline CRM
8.5
Mobile access
ActiveCampaign
Agiline CRM
8.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Agiline CRM

  • Its marketing automation feature is fast and dynamic.
  • It has the capacity to hold many contacts intact and manages them amazingly.
  • Its interface is easy and not complex for beginners.
Reuben Jude | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Agiline CRM

  • Vaguely displays the number of contacts when they are more than 12000.
  • Its automation gets clunky sometimes.
  • Pricing is not in our favor and should be decreased.
Theodore Olive | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Agiline CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Agiline CRM

Agiline CRM 9.0
Based on 2 answers
Agiline CRM is [a] well-designed tool for marketing automation and for Contact management my overall experience is great with it. The customer support of Agiline is amazing. We had to get in contact
with them twice and found them highly responsive and professional people
having complete command of the product which eventually facilitated us
in solving our problem.
Reuben Jude | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Agiline CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Agiline CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Agiline CRM

Agiline CRM 8.5
Based on 2 answers
As far as customer support of Agiline is concerned then we are highly inspired by their dedication to work and they are amazing in solving queries. This tool is so good in managing customer relationships and its integration is so amazing and has proved helpful for us and we are able to manage workflow.
Theodore Olive | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Agiline CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Agiline CRM

Agiline CRM is a magic tool with multiple features and works so well with our business. The working of Agiline CRM. is fast but on the other hand, the speed of action of 1CRM was not so good and was clunky. Above all 1CRM wasted our time as that was so difficult tool to understand.
Reuben Jude | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Agiline CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Agiline CRM

  • Our customer's trust in us is increased.
  • It has flourished product visibility.
  • We can manage workflow easily.
Theodore Olive | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Agiline CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Agiline CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Agiline CRM
9.0

Likelihood to Renew

ActiveCampaign
9.1
Agiline CRM

Usability

ActiveCampaign
8.1
Agiline CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Agiline CRM

Performance

ActiveCampaign
8.6
Agiline CRM

Support Rating

ActiveCampaign
6.7
Agiline CRM
8.5

In-Person Training

ActiveCampaign
7.3
Agiline CRM

Implementation Rating

ActiveCampaign
8.5
Agiline CRM

Scalability

ActiveCampaign
8.8
Agiline CRM

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