What users are saying about
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Top Rated
78 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
4 Ratings
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Score 6.9 out of 101

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
AllProWebTools
WYSIWYG email editor
ActiveCampaign
7.7
AllProWebTools
Dynamic content
ActiveCampaign
7.6
AllProWebTools
Ability to test dynamic content
ActiveCampaign
7.7
AllProWebTools
Landing pages
ActiveCampaign
6.8
AllProWebTools
A/B testing
ActiveCampaign
7.4
AllProWebTools
Mobile optimization
ActiveCampaign
7.8
AllProWebTools
Email deliverability
ActiveCampaign
8.3
AllProWebTools
List management
ActiveCampaign
8.4
AllProWebTools
Triggered drip sequences
ActiveCampaign
9.4
AllProWebTools

Reporting & Analytics

ActiveCampaign
7.2
AllProWebTools
Dashboards
ActiveCampaign
7.2
AllProWebTools
Standard reports
ActiveCampaign
7.4
AllProWebTools
Custom reports
ActiveCampaign
7.1
AllProWebTools

Sales Force Automation

ActiveCampaign
AllProWebTools
9.1
Customer data management / contact management
ActiveCampaign
AllProWebTools
9.1
Workflow management
ActiveCampaign
AllProWebTools
9.1
Quote & order management
ActiveCampaign
AllProWebTools
9.1

Marketing Automation

ActiveCampaign
AllProWebTools
9.1
Lead management
ActiveCampaign
AllProWebTools
9.1
Email marketing
ActiveCampaign
AllProWebTools
9.1

CRM Project Management

ActiveCampaign
AllProWebTools
9.1
Task management
ActiveCampaign
AllProWebTools
9.1
Billing and invoicing management
ActiveCampaign
AllProWebTools
9.1

Customization

ActiveCampaign
AllProWebTools
9.1
Custom fields
ActiveCampaign
AllProWebTools
9.1

Platform

ActiveCampaign
AllProWebTools
4.5
Mobile access
ActiveCampaign
AllProWebTools
4.5

Pros

ActiveCampaign

  • ActiveCampaign is great at organizing and storing information about our email lists.
  • ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
  • Their reaction time is great for help desk questions.
Sarah Bandy profile photo

AllProWebTools

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo

Cons

ActiveCampaign

  • Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here).
  • I'd like them to improve email delvierability, as I've heard some complaints in this area.
  • I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.
Lauren Lopez profile photo

AllProWebTools

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without losing the drag and drop ease of use, while being a poorer cousin to the MA options that include detailed tracking, beautiful reports, landing pages and integrations with true CRMs.
J.P. VanderLinden profile photo

AllProWebTools

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

AllProWebTools

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo

AllProWebTools

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

ActiveCampaign
Additional Pricing Details

AllProWebTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation

AllProWebTools Editions & Modules

AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

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