What users are saying about
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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
4 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

AllProWebTools

It works very well for my cooking business.
Trisha Thiel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
AllProWebTools
WYSIWYG email editor
ActiveCampaign
8.1
AllProWebTools
Dynamic content
ActiveCampaign
8.5
AllProWebTools
Ability to test dynamic content
ActiveCampaign
8.0
AllProWebTools
Landing pages
ActiveCampaign
7.1
AllProWebTools
A/B testing
ActiveCampaign
8.7
AllProWebTools
Mobile optimization
ActiveCampaign
8.2
AllProWebTools
Email deliverability reporting
ActiveCampaign
8.9
AllProWebTools
List management
ActiveCampaign
8.8
AllProWebTools
Triggered drip sequences
ActiveCampaign
9.1
AllProWebTools

Lead Management

ActiveCampaign
8.5
AllProWebTools
Lead nurturing
ActiveCampaign
8.8
AllProWebTools
Lead scoring and grading
ActiveCampaign
8.4
AllProWebTools
Data quality management
ActiveCampaign
8.2
AllProWebTools
Automated sales alerts and tasks
ActiveCampaign
8.6
AllProWebTools

Campaign Management

ActiveCampaign
7.9
AllProWebTools
Calendaring
ActiveCampaign
7.7
AllProWebTools
Event/webinar marketing
ActiveCampaign
8.1
AllProWebTools

Social Media Marketing

ActiveCampaign
8.3
AllProWebTools
Social sharing and campaigns
ActiveCampaign
8.4
AllProWebTools
Social profile integration
ActiveCampaign
8.1
AllProWebTools

Reporting & Analytics

ActiveCampaign
8.5
AllProWebTools
Dashboards
ActiveCampaign
8.5
AllProWebTools
Standard reports
ActiveCampaign
8.6
AllProWebTools
Custom reports
ActiveCampaign
8.3
AllProWebTools

Platform & Infrastructure

ActiveCampaign
8.7
AllProWebTools
API
ActiveCampaign
8.7
AllProWebTools
Role-based workflow & approvals
ActiveCampaign
8.4
AllProWebTools
Customizability
ActiveCampaign
8.6
AllProWebTools
Integration with Salesforce.com
ActiveCampaign
8.6
AllProWebTools
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
AllProWebTools
Integration with SugarCRM
ActiveCampaign
8.8
AllProWebTools

Sales Force Automation

ActiveCampaign
AllProWebTools
9.1
Customer data management / contact management
ActiveCampaign
AllProWebTools
9.1
Workflow management
ActiveCampaign
AllProWebTools
9.1
Quote & order management
ActiveCampaign
AllProWebTools
9.1

Marketing Automation

ActiveCampaign
AllProWebTools
9.1
Lead management
ActiveCampaign
AllProWebTools
9.1
Email marketing
ActiveCampaign
AllProWebTools
9.1

CRM Project Management

ActiveCampaign
AllProWebTools
9.1
Task management
ActiveCampaign
AllProWebTools
9.1
Billing and invoicing management
ActiveCampaign
AllProWebTools
9.1

Customization

ActiveCampaign
AllProWebTools
9.1
Custom fields
ActiveCampaign
AllProWebTools
9.1

Platform

ActiveCampaign
AllProWebTools
4.5
Mobile access
ActiveCampaign
AllProWebTools
4.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

AllProWebTools

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

AllProWebTools

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

AllProWebTools

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

AllProWebTools

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

AllProWebTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*

* per installation

AllProWebTools Editions & Modules

Edition
Base + Website Hosting$101
  1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
AllProWebTools
9.1

Likelihood to Renew

ActiveCampaign
9.1
AllProWebTools

Usability

ActiveCampaign
8.1
AllProWebTools

Reliability and Availability

ActiveCampaign
9.1
AllProWebTools

Performance

ActiveCampaign
8.6
AllProWebTools

Support Rating

ActiveCampaign
6.6
AllProWebTools

In-Person Training

ActiveCampaign
7.3
AllProWebTools

Implementation Rating

ActiveCampaign
8.5
AllProWebTools

Scalability

ActiveCampaign
8.8
AllProWebTools

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