What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

AllProWebTools

4 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
AllProWebTools
WYSIWYG email editor
ActiveCampaign
7.7
AllProWebTools
Dynamic content
ActiveCampaign
7.4
AllProWebTools
Ability to test dynamic content
ActiveCampaign
7.5
AllProWebTools
Landing pages
ActiveCampaign
6.7
AllProWebTools
A/B testing
ActiveCampaign
7.2
AllProWebTools
Mobile optimization
ActiveCampaign
7.7
AllProWebTools
Email deliverability
ActiveCampaign
8.3
AllProWebTools
List management
ActiveCampaign
8.1
AllProWebTools
Triggered drip sequences
ActiveCampaign
9.3
AllProWebTools

Reporting & Analytics

ActiveCampaign
7.0
AllProWebTools
Dashboards
ActiveCampaign
7.1
AllProWebTools
Standard reports
ActiveCampaign
7.3
AllProWebTools
Custom reports
ActiveCampaign
6.7
AllProWebTools

Sales Force Automation

ActiveCampaign
AllProWebTools
9.1
Customer data management / contact management
ActiveCampaign
AllProWebTools
9.1
Workflow management
ActiveCampaign
AllProWebTools
9.1
Quote & order management
ActiveCampaign
AllProWebTools
9.1

Marketing Automation

ActiveCampaign
AllProWebTools
9.1
Lead management
ActiveCampaign
AllProWebTools
9.1
Email marketing
ActiveCampaign
AllProWebTools
9.1

CRM Project Management

ActiveCampaign
AllProWebTools
9.1
Task management
ActiveCampaign
AllProWebTools
9.1
Billing and invoicing management
ActiveCampaign
AllProWebTools
9.1

Customization

ActiveCampaign
AllProWebTools
9.1
Custom fields
ActiveCampaign
AllProWebTools
9.1

Platform

ActiveCampaign
AllProWebTools
4.5
Mobile access
ActiveCampaign
AllProWebTools
4.5

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo

Cons

  • It doesn't have any landing pages options so you'll need to use additional systems.
  • Reporting system is petty basic and could be much more in-depth.
  • Automations are sometimes limited. You need to plan ahead and make sure you have everything set correctly.
No photo available
  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo

Alternatives Considered

I used to use MailChimp, and ActiveCampaign is just so much more flexible when it comes to things like segmenting your list. Now instead of sending everybody everything, I know that the emails I send are to people who are interested in that specific subject, which helps with engagement and ultimately sales.
No photo available
I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

AllProWebTools

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation
AllProWebTools Editions & Modules
AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.