What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
4 Ratings
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Score 6.7 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
AllProWebTools
WYSIWYG email editor
ActiveCampaign
7.7
AllProWebTools
Dynamic content
ActiveCampaign
7.3
AllProWebTools
Ability to test dynamic content
ActiveCampaign
7.4
AllProWebTools
Landing pages
ActiveCampaign
6.7
AllProWebTools
A/B testing
ActiveCampaign
7.1
AllProWebTools
Mobile optimization
ActiveCampaign
7.7
AllProWebTools
Email deliverability
ActiveCampaign
8.3
AllProWebTools
List management
ActiveCampaign
8.1
AllProWebTools
Triggered drip sequences
ActiveCampaign
9.3
AllProWebTools

Reporting & Analytics

ActiveCampaign
7.0
AllProWebTools
Dashboards
ActiveCampaign
7.0
AllProWebTools
Standard reports
ActiveCampaign
7.2
AllProWebTools
Custom reports
ActiveCampaign
6.8
AllProWebTools

Sales Force Automation

ActiveCampaign
AllProWebTools
9.1
Customer data management / contact management
ActiveCampaign
AllProWebTools
9.1
Workflow management
ActiveCampaign
AllProWebTools
9.1
Quote & order management
ActiveCampaign
AllProWebTools
9.1

Marketing Automation

ActiveCampaign
AllProWebTools
9.1
Lead management
ActiveCampaign
AllProWebTools
9.1
Email marketing
ActiveCampaign
AllProWebTools
9.1

CRM Project Management

ActiveCampaign
AllProWebTools
9.1
Task management
ActiveCampaign
AllProWebTools
9.1
Billing and invoicing management
ActiveCampaign
AllProWebTools
9.1

Customization

ActiveCampaign
AllProWebTools
9.1
Custom fields
ActiveCampaign
AllProWebTools
9.1

Platform

ActiveCampaign
AllProWebTools
4.5
Mobile access
ActiveCampaign
AllProWebTools
4.5

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

AllProWebTools

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation
AllProWebTools Editions & Modules
AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.