What users are saying about

ActiveCampaign

Top Rated
62 Ratings

APSIS Pro

3 Ratings

ActiveCampaign

Top Rated
62 Ratings
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Score 8.4 out of 101

APSIS Pro

3 Ratings
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Score 5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
APSIS Pro
7.4
WYSIWYG email editor
ActiveCampaign
7.7
APSIS Pro
7.0
Dynamic content
ActiveCampaign
7.3
APSIS Pro
7.0
Ability to test dynamic content
ActiveCampaign
7.4
APSIS Pro
7.0
Landing pages
ActiveCampaign
6.7
APSIS Pro
A/B testing
ActiveCampaign
7.1
APSIS Pro
9.0
Mobile optimization
ActiveCampaign
7.7
APSIS Pro
9.0
Email deliverability
ActiveCampaign
8.3
APSIS Pro
9.0
List management
ActiveCampaign
8.1
APSIS Pro
6.0
Triggered drip sequences
ActiveCampaign
9.3
APSIS Pro
5.0

Reporting & Analytics

ActiveCampaign
7.0
APSIS Pro
1.0
Dashboards
ActiveCampaign
7.0
APSIS Pro
1.0
Standard reports
ActiveCampaign
7.2
APSIS Pro
1.0
Custom reports
ActiveCampaign
6.7
APSIS Pro
1.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details