What users are saying about
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Top Rated
682 Ratings
4 Ratings

ActiveCampaign

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Top Rated
682 Ratings
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Score 8.8 out of 100
4 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Juan R. Arroyo Yap | TrustRadius Reviewer

Aurea CRM

Aurea is the perfect tool if someone is looking for software to manage customer relations. It has all the essential features in it. Its dashboard and reporting features are excellent compared to other software of this kind. Above all at such a good price it is offering a complete package with contact, pricelist and task management.
Angie Beer | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Aurea CRM
WYSIWYG email editor
ActiveCampaign
8.1
Aurea CRM
Dynamic content
ActiveCampaign
8.5
Aurea CRM
Ability to test dynamic content
ActiveCampaign
8.0
Aurea CRM
Landing pages
ActiveCampaign
7.1
Aurea CRM
A/B testing
ActiveCampaign
8.7
Aurea CRM
Mobile optimization
ActiveCampaign
8.2
Aurea CRM
Email deliverability reporting
ActiveCampaign
8.9
Aurea CRM
List management
ActiveCampaign
8.8
Aurea CRM
Triggered drip sequences
ActiveCampaign
9.1
Aurea CRM

Lead Management

ActiveCampaign
8.5
Aurea CRM
Lead nurturing
ActiveCampaign
8.8
Aurea CRM
Lead scoring and grading
ActiveCampaign
8.4
Aurea CRM
Data quality management
ActiveCampaign
8.2
Aurea CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Aurea CRM

Campaign Management

ActiveCampaign
7.9
Aurea CRM
Calendaring
ActiveCampaign
7.7
Aurea CRM
Event/webinar marketing
ActiveCampaign
8.1
Aurea CRM

Social Media Marketing

ActiveCampaign
8.3
Aurea CRM
Social sharing and campaigns
ActiveCampaign
8.4
Aurea CRM
Social profile integration
ActiveCampaign
8.1
Aurea CRM

Reporting & Analytics

ActiveCampaign
8.5
Aurea CRM
Dashboards
ActiveCampaign
8.5
Aurea CRM
Standard reports
ActiveCampaign
8.5
Aurea CRM
Custom reports
ActiveCampaign
8.3
Aurea CRM

Platform & Infrastructure

ActiveCampaign
8.7
Aurea CRM
API
ActiveCampaign
8.7
Aurea CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Aurea CRM
Customizability
ActiveCampaign
8.6
Aurea CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Aurea CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Aurea CRM
Integration with SugarCRM
ActiveCampaign
8.8
Aurea CRM

Sales Force Automation

ActiveCampaign
Aurea CRM
8.3
Customer data management / contact management
ActiveCampaign
Aurea CRM
9.0
Workflow management
ActiveCampaign
Aurea CRM
8.0
Territory management
ActiveCampaign
Aurea CRM
8.0
Opportunity management
ActiveCampaign
Aurea CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Aurea CRM
9.0
Contract management
ActiveCampaign
Aurea CRM
8.0
Quote & order management
ActiveCampaign
Aurea CRM
9.0
Interaction tracking
ActiveCampaign
Aurea CRM
8.0
Channel / partner relationship management
ActiveCampaign
Aurea CRM
8.0

Customer Service & Support

ActiveCampaign
Aurea CRM
8.7
Case management
ActiveCampaign
Aurea CRM
9.0
Call center management
ActiveCampaign
Aurea CRM
8.0
Help desk management
ActiveCampaign
Aurea CRM
9.0

Marketing Automation

ActiveCampaign
Aurea CRM
7.5
Lead management
ActiveCampaign
Aurea CRM
8.0
Email marketing
ActiveCampaign
Aurea CRM
7.0

CRM Project Management

ActiveCampaign
Aurea CRM
9.0
Task management
ActiveCampaign
Aurea CRM
9.0
Billing and invoicing management
ActiveCampaign
Aurea CRM
9.0
Reporting
ActiveCampaign
Aurea CRM
9.0

CRM Reporting & Analytics

ActiveCampaign
Aurea CRM
8.0
Forecasting
ActiveCampaign
Aurea CRM
8.0
Pipeline visualization
ActiveCampaign
Aurea CRM
8.0
Customizable reports
ActiveCampaign
Aurea CRM
8.0

Customization

ActiveCampaign
Aurea CRM
8.3
Custom fields
ActiveCampaign
Aurea CRM
9.0
Custom objects
ActiveCampaign
Aurea CRM
8.0
Scripting environment
ActiveCampaign
Aurea CRM
8.0
API for custom integration
ActiveCampaign
Aurea CRM
8.0

Security

ActiveCampaign
Aurea CRM
8.0
Single sign-on capability
ActiveCampaign
Aurea CRM
8.0
Role-based user permissions
ActiveCampaign
Aurea CRM
8.0

Social CRM

ActiveCampaign
Aurea CRM
8.0
Social data
ActiveCampaign
Aurea CRM
8.0
Social engagement
ActiveCampaign
Aurea CRM
8.0

Integrations with 3rd-party Software

ActiveCampaign
Aurea CRM
7.5
Marketing automation
ActiveCampaign
Aurea CRM
8.0
Compensation management
ActiveCampaign
Aurea CRM
7.0

Platform

ActiveCampaign
Aurea CRM
9.0
Mobile access
ActiveCampaign
Aurea CRM
9.0

Pros

ActiveCampaign

  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
Kim McCumber | TrustRadius Reviewer

Aurea CRM

  • It works so well on IOS and Android devices too.
  • It is a quite flexible tool and has a lot of customizations.
  • Its integration is good especially with outlook.
  • It is invaluable in managing our customer's history.
Angie Beer | TrustRadius Reviewer

Cons

ActiveCampaign

  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
Lee McIntosh | TrustRadius Reviewer

Aurea CRM

  • Sometimes it results in slowing down our system.
  • its user- interface is not so user-friendly.
  • It lacks the feature of e-mail marketing which is somehow essential for us.
Angie Beer | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Aurea CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Aurea CRM

Aurea CRM 9.0
Based on 1 answer
Aurea is a wonderful Customer relation management tool. It has all the features we were looking for. At a very good price, it is providing a perfect tool with amazing forecasting and reporting. Furthermore, it is a flexible tool and provides customization. It is easy to navigate through this software. All of us are satisfied with its working capacity and its features.
Angie Beer | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Aurea CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Aurea CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Aurea CRM

Aurea CRM 9.0
Based on 1 answer
Aurea has proved itself as a highly supportive CRM tool and its customer support team is always ready to help their clients. Even in the beginning, we had to face some problems as we were new to this tool but its team was highly supportive and cooperative and helped us in resolving our problems with much patience.
Angie Beer | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Aurea CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

The key reasons I've chosen ActiveCampaign over others are:
  1. Combined CRM and email marketing in one place
  2. Contact tagging (some other email apps have this, some don't)
  3. Powerful automation builder
  4. Generally a very good UI
Nathan Littleton | TrustRadius Reviewer

Aurea CRM

In my opinion, Aurea CRM stands above all in the variety and quality of its features. We were not so satisfied with the reporting and forecasting of HubSpot and Aurea is exceptional in its reporting and forecasting. Moreover, Aurea is a tool that is not just good but is also readily accessible because of its reasonable and affordable pricing.
Angie Beer | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Aurea CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Aurea CRM

  • We can keep track of the performance of the team.
  • It has resulted in uplifting our business.
  • We can manage our customer relations in a better way.
Angie Beer | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Aurea CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Aurea CRM
9.0

Likelihood to Renew

ActiveCampaign
9.1
Aurea CRM

Usability

ActiveCampaign
8.1
Aurea CRM
9.0

Reliability and Availability

ActiveCampaign
9.1
Aurea CRM

Performance

ActiveCampaign
8.6
Aurea CRM

Support Rating

ActiveCampaign
6.7
Aurea CRM
9.0

In-Person Training

ActiveCampaign
7.3
Aurea CRM

Implementation Rating

ActiveCampaign
8.5
Aurea CRM

Scalability

ActiveCampaign
8.8
Aurea CRM

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