ActiveCampaign vs. Aurea CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
Aurea CRM
Score 7.0 out of 10
N/A
Aurea CRM is a comprehensive customer relationship management solution that is designed to enable companies to drive customer engagement tools deep into their sales organization. The vendor says with end-to-end capabilities for sales and marketing, this solution provides a one-stop-shop that delivers a compact overview of team activities, sales pipelines, and key performance indicators so companies can set priorities and make informed decisions. The vendor’s value proposition is that the…N/A
Pricing
ActiveCampaignAurea CRM
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignAurea CRM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
ActiveCampaignAurea CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
Aurea CRM
-
Ratings
WYSIWYG email editor9.5581 Ratings00 Ratings
Dynamic content9.2520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings00 Ratings
A/B testing9.3380 Ratings00 Ratings
Mobile optimization9.4526 Ratings00 Ratings
Email deliverability reporting7.1631 Ratings00 Ratings
List management9.7650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Aurea CRM
-
Ratings
Lead nurturing automation9.3491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.3401 Ratings00 Ratings
Automated sales alerts and tasks9.3355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Aurea CRM
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Aurea CRM
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
Aurea CRM
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.2377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
491 Ratings
20% above category average
Aurea CRM
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
8.6
1 Ratings
11% above category average
Customer data management / contact management00 Ratings9.01 Ratings
Workflow management00 Ratings8.01 Ratings
Territory management00 Ratings8.01 Ratings
Opportunity management00 Ratings9.01 Ratings
Quote & order management00 Ratings8.01 Ratings
Interaction tracking00 Ratings9.01 Ratings
Channel / partner relationship management00 Ratings9.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
7.0
1 Ratings
8% below category average
Lead management00 Ratings7.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
8.5
1 Ratings
11% above category average
Task management00 Ratings8.01 Ratings
Reporting00 Ratings9.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
6.3
1 Ratings
19% below category average
Forecasting00 Ratings6.01 Ratings
Pipeline visualization00 Ratings4.01 Ratings
Customizable reports00 Ratings9.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
8.5
1 Ratings
12% above category average
Custom fields00 Ratings8.01 Ratings
Custom objects00 Ratings9.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
Aurea CRM
1.0
1 Ratings
153% below category average
Mobile access00 Ratings1.01 Ratings
Best Alternatives
ActiveCampaignAurea CRM
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignAurea CRM
Likelihood to Recommend
7.7
(676 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.5
(25 ratings)
-
(0 ratings)
Usability
7.8
(38 ratings)
7.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.1
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.3
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignAurea CRM
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Aurea
I have prepared deeply detailed customised queries to prepare detailed customer reports including markets, segments, classifications and potentials to present to our company management which have been highly appreciated. So, it was well suited in that case. Since I'm traveling a lot for customer visit activities, I frequently need to use it as mobile but it's slightly nightmarish to use its unfriendly search function as well as very slow loading speeds. So, it's less appropriate in that case.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Aurea
  • customised and detailed query preparation
  • offer creation
  • creation of detailed activity reports
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Aurea
  • slightly complex user interface and menu items
  • very slow loading speeds particularly for mobile smartphone use
  • missing information for current or next steps of the menu while typing or entering something
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Aurea
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Aurea
Since it's providing useful features, I like to use Aurea CRM on my company PC at the office for my daily activities. However, we are in highly digital age via mobile devices particularly smart phones and we need to use softwares even in mobility which is highly weak feature of Aurea CRM and needs to be improved as soon as possible.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Aurea
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Aurea
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Aurea
I'm not getting in touch directly with Aurea CRM support team member because they have trained our company's IT team members that are in direct contact with Aurea CRM support channel. As far as I know, the overall support for Aurea CRM is quite good and highly prompt in a professional way.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Aurea
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Aurea
I didn't select Aurea CRM myself. Since our company is global, our headquarter has selected Aurea CRM after certain years of old Oracle based Crm use. As far as I know the old one was having some weaknesses about reporting, analysing via queries, lack of marketing activies etc. That's why our top management has selected Aurea CRM for a better solution which I highly agree with it except terrible mobile use.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Aurea
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Aurea
  • positive impact for efficiency of indoor sales activies
  • positive impact for better report preparation
  • negative impact for mobile use
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Aurea CRM Screenshots

Screenshot of