What users are saying about
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Top Rated
687 Ratings
6 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Cakemail

If you're managing a large email campaign, with 500+ subscribers, Cakemail is a wonderful service that can help anyone, with any level of experience – get their message out there. It has a useful interface, stimulates solid workflow, and cuts down on all the time and development that goes into coding an email campaign. Basically any level of email campaign, Cakemail is great for that
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Cakemail
8.6
WYSIWYG email editor
ActiveCampaign
8.1
Cakemail
Dynamic content
ActiveCampaign
8.5
Cakemail
10.0
Ability to test dynamic content
ActiveCampaign
8.0
Cakemail
8.0
Landing pages
ActiveCampaign
7.1
Cakemail
7.0
A/B testing
ActiveCampaign
8.7
Cakemail
8.0
Mobile optimization
ActiveCampaign
8.2
Cakemail
8.0
Email deliverability reporting
ActiveCampaign
8.9
Cakemail
9.0
List management
ActiveCampaign
8.8
Cakemail
10.0
Triggered drip sequences
ActiveCampaign
9.1
Cakemail
9.0

Lead Management

ActiveCampaign
8.5
Cakemail
Lead nurturing
ActiveCampaign
8.8
Cakemail
Lead scoring and grading
ActiveCampaign
8.4
Cakemail
Data quality management
ActiveCampaign
8.2
Cakemail
Automated sales alerts and tasks
ActiveCampaign
8.6
Cakemail

Campaign Management

ActiveCampaign
7.9
Cakemail
Calendaring
ActiveCampaign
7.7
Cakemail
Event/webinar marketing
ActiveCampaign
8.1
Cakemail

Social Media Marketing

ActiveCampaign
8.3
Cakemail
Social sharing and campaigns
ActiveCampaign
8.4
Cakemail
Social profile integration
ActiveCampaign
8.1
Cakemail

Reporting & Analytics

ActiveCampaign
8.5
Cakemail
9.3
Dashboards
ActiveCampaign
8.5
Cakemail
10.0
Standard reports
ActiveCampaign
8.6
Cakemail
9.0
Custom reports
ActiveCampaign
8.3
Cakemail
9.0

Platform & Infrastructure

ActiveCampaign
8.7
Cakemail
API
ActiveCampaign
8.7
Cakemail
Role-based workflow & approvals
ActiveCampaign
8.4
Cakemail
Customizability
ActiveCampaign
8.6
Cakemail
Integration with Salesforce.com
ActiveCampaign
8.6
Cakemail
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Cakemail
Integration with SugarCRM
ActiveCampaign
8.8
Cakemail

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Cakemail

  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Cakemail

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Cakemail

I use MailChimp a lot, and to be honest, both are great programs. Should you go with either of these, you will not be disappointed. I'm just a little biased because I just started using Cakemail, and I fell in love with the program. It's really solid and they're always updating it
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Cakemail

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Cakemail

  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Cakemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cakemail Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Cakemail
8.0

Likelihood to Renew

ActiveCampaign
9.1
Cakemail

Usability

ActiveCampaign
8.1
Cakemail

Reliability and Availability

ActiveCampaign
9.1
Cakemail

Performance

ActiveCampaign
8.6
Cakemail

Support Rating

ActiveCampaign
6.7
Cakemail

In-Person Training

ActiveCampaign
7.3
Cakemail

Implementation Rating

ActiveCampaign
8.5
Cakemail

Scalability

ActiveCampaign
8.8
Cakemail

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