What users are saying about
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Top Rated
807 Ratings
15 Ratings

ActiveCampaign

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Top Rated
807 Ratings
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Score 8.6 out of 100
15 Ratings
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Score 8.6 out of 100

Feature Set Ratings

  • dotMailer ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.5

ActiveCampaign

85%
9.0

dotMailer

90%
dotMailer ranks higher in 6/9 features

WYSIWYG email editor

8.0
80%
544 Ratings
9.0
90%
1 Rating

Dynamic content

8.4
84%
483 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

8.2
82%
437 Ratings
9.0
90%
1 Rating

Landing pages

7.3
73%
307 Ratings
N/A
0 Ratings

A/B testing

8.6
86%
351 Ratings
N/A
0 Ratings

Mobile optimization

8.4
84%
491 Ratings
9.0
90%
1 Rating

Email deliverability reporting

9.2
92%
633 Ratings
9.0
90%
2 Ratings

List management

8.9
89%
609 Ratings
9.0
90%
1 Rating

Triggered drip sequences

9.0
90%
536 Ratings
9.0
90%
1 Rating

Lead Management

8.7

ActiveCampaign

87%

dotMailer

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
458 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
335 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
375 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
332 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

dotMailer

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
274 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
266 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

dotMailer

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
241 Ratings
N/A
0 Ratings

Social profile integration

8.5
85%
236 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%

dotMailer

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.7
87%
557 Ratings
N/A
0 Ratings

Standard reports

8.8
88%
547 Ratings
N/A
0 Ratings

Custom reports

8.5
85%
350 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

dotMailer

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
367 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.5
85%
247 Ratings
N/A
0 Ratings

Customizability

8.8
88%
386 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
81 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.8
88%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.7
87%
50 Ratings
N/A
0 Ratings

Attribute Ratings

  • dotMailer is rated higher in 1 area: Likelihood to Renew
  • ActiveCampaign and dotMailer are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

ActiveCampaign

90%
627 Ratings
9.0

dotMailer

90%
2 Ratings

Likelihood to Renew

8.9

ActiveCampaign

89%
18 Ratings
10.0

dotMailer

100%
1 Rating

Usability

8.2

ActiveCampaign

82%
33 Ratings

dotMailer

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

dotMailer

N/A
0 Ratings

Performance

6.9

ActiveCampaign

69%
4 Ratings

dotMailer

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
37 Ratings

dotMailer

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

dotMailer

N/A
0 Ratings

Implementation Rating

8.6

ActiveCampaign

86%
10 Ratings

dotMailer

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

dotMailer

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
Cherian Koshy | TrustRadius Reviewer

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Bill Kerschbaum | TrustRadius Reviewer

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Jack Foster | TrustRadius Reviewer

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$150 per month

dotMailer Editions & Modules

Edition
Growth$150.001
Professional$500.001
  1. per month
Additional Pricing Details

Likelihood to Renew

ActiveCampaign

ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Robin Waite | TrustRadius Reviewer

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Wendy Brodeur | TrustRadius Reviewer

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

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