What users are saying about

ActiveCampaign

Top Rated
58 Ratings

dotMailer

12 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

dotMailer

12 Ratings
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

dotMailer

dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer
Amanda Kocefas profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
dotMailer
WYSIWYG email editor
ActiveCampaign
7.7
dotMailer
Dynamic content
ActiveCampaign
7.4
dotMailer
Ability to test dynamic content
ActiveCampaign
7.5
dotMailer
Landing pages
ActiveCampaign
6.7
dotMailer
A/B testing
ActiveCampaign
7.2
dotMailer
Mobile optimization
ActiveCampaign
7.7
dotMailer
Email deliverability
ActiveCampaign
8.3
dotMailer
List management
ActiveCampaign
8.1
dotMailer
Triggered drip sequences
ActiveCampaign
9.3
dotMailer

Reporting & Analytics

ActiveCampaign
7.0
dotMailer
Dashboards
ActiveCampaign
7.1
dotMailer
Standard reports
ActiveCampaign
7.3
dotMailer
Custom reports
ActiveCampaign
6.7
dotMailer

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
Amanda Kocefas profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
Ultimately, we chose dotMailer over Constant Contact due to our opt-in process. Constant Contact requires a hard opt-in process where there is a formal sign up sheet. For us, we allow customers to sign up, register or just send us their details and we'll add them to the list. dotMailer allows us to have flexibility in the way people sign up and therefore we are able to reach more customers
Amanda Kocefas profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details