What users are saying about

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
67 Ratings
13 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
67 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
dotMailer
9.0
WYSIWYG email editor
ActiveCampaign
7.7
dotMailer
9.0
Dynamic content
ActiveCampaign
7.3
dotMailer
9.0
Ability to test dynamic content
ActiveCampaign
7.4
dotMailer
9.0
Landing pages
ActiveCampaign
6.7
dotMailer
A/B testing
ActiveCampaign
7.1
dotMailer
Mobile optimization
ActiveCampaign
7.7
dotMailer
9.0
Email deliverability
ActiveCampaign
8.3
dotMailer
9.0
List management
ActiveCampaign
8.1
dotMailer
9.0
Triggered drip sequences
ActiveCampaign
9.3
dotMailer
9.0

Reporting & Analytics

ActiveCampaign
7.0
dotMailer
Dashboards
ActiveCampaign
7.0
dotMailer
Standard reports
ActiveCampaign
7.2
dotMailer
Custom reports
ActiveCampaign
6.8
dotMailer

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
Tim Berman profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
dotMailer10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman profile photo

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
Tim Berman profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

dotMailer

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details