What users are saying about
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Top Rated
314 Ratings
15 Ratings

ActiveCampaign

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Top Rated
314 Ratings
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Score 8.8 out of 100
15 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

If you are wanting to use a lead magnet to capture emails for specific lists, and then send those lists into an automated funnel, then ActiveCampaign is the email platform that you want to use. While I'm sure the other features are great, all I needed was something that could do this for me and ActiveCampaign more than met my needs.
Chesare Johnson | TrustRadius Reviewer

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
dotMailer
9.0
WYSIWYG email editor
ActiveCampaign
8.1
dotMailer
9.0
Dynamic content
ActiveCampaign
8.3
dotMailer
9.0
Ability to test dynamic content
ActiveCampaign
7.9
dotMailer
9.0
Landing pages
ActiveCampaign
7.1
dotMailer
A/B testing
ActiveCampaign
8.5
dotMailer
Mobile optimization
ActiveCampaign
8.2
dotMailer
9.0
Email deliverability reporting
ActiveCampaign
8.8
dotMailer
9.0
List management
ActiveCampaign
8.5
dotMailer
9.0
Triggered drip sequences
ActiveCampaign
9.3
dotMailer
9.0

Lead Management

ActiveCampaign
7.8
dotMailer
Lead nurturing
ActiveCampaign
7.7
dotMailer
Lead scoring and grading
ActiveCampaign
7.8
dotMailer
Data quality management
ActiveCampaign
7.3
dotMailer
Automated sales alerts and tasks
ActiveCampaign
8.3
dotMailer

Campaign Management

ActiveCampaign
7.9
dotMailer
Calendaring
ActiveCampaign
7.1
dotMailer
Event/webinar marketing
ActiveCampaign
8.7
dotMailer

Social Media Marketing

ActiveCampaign
8.2
dotMailer
Social sharing and campaigns
ActiveCampaign
8.8
dotMailer
Social profile integration
ActiveCampaign
7.6
dotMailer

Reporting & Analytics

ActiveCampaign
7.9
dotMailer
Dashboards
ActiveCampaign
8.0
dotMailer
Standard reports
ActiveCampaign
7.8
dotMailer
Custom reports
ActiveCampaign
7.8
dotMailer

Platform & Infrastructure

ActiveCampaign
8.2
dotMailer
API
ActiveCampaign
8.7
dotMailer
Role-based workflow & approvals
ActiveCampaign
7.9
dotMailer
Customizability
ActiveCampaign
7.8
dotMailer
Integration with Salesforce.com
ActiveCampaign
8.1
dotMailer
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.4
dotMailer
Integration with SugarCRM
ActiveCampaign
8.3
dotMailer

Pros

ActiveCampaign

  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
Jim Harshaw Jr | TrustRadius Reviewer

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Cons

ActiveCampaign

  • It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
  • The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
Stephen Scott | TrustRadius Reviewer

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 17 answers
Some of the configurations are a little difficult to comprehend in the beginning but after a little bit of time using it, it’s almost second nature. For the service that this software provides, it’s pretty user friendly, again one just has to use it for a little and try it
Anonymous | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.8
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.4
Based on 19 answers
Whenever I have had a question to ask I have either been able to find the solution from the Help section inside my account or by contacting customer support. I have been satisfied with the help I have gotten. All my questions so far have been answered in a friendly and helpful manner
Anonymous | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 7.1
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.
Anonymous | TrustRadius Reviewer

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.3
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

dotMailer

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
  • It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
  • It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.
Tim Bost | TrustRadius Reviewer

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$91
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

dotMailer Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
dotMailer
9.0

Likelihood to Renew

ActiveCampaign
9.1
dotMailer
10.0

Usability

ActiveCampaign
8.1
dotMailer

Reliability and Availability

ActiveCampaign
9.3
dotMailer

Performance

ActiveCampaign
7.8
dotMailer

Support Rating

ActiveCampaign
8.4
dotMailer

Implementation Rating

ActiveCampaign
7.1
dotMailer

Scalability

ActiveCampaign
9.3
dotMailer

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