What users are saying about
ActiveCampaign
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Top Rated
807 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 807 reviews and ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 15 reviews and ratings
Feature Set Ratings
- dotMailer ranks higher in 1 feature set: Email & Online Marketing
Email & Online Marketing
8.5
ActiveCampaign
85%

9.0
dotMailer
90%
dotMailer ranks higher in 6/9 features
dotMailer ranks higher in 6/9 features
WYSIWYG email editor
8.0
80%
544 Ratings

9.0
90%
1 Rating
Dynamic content
8.4
84%
483 Ratings

9.0
90%
1 Rating
Ability to test dynamic content
8.2
82%
437 Ratings

9.0
90%
1 Rating
Landing pages
7.3
73%
307 Ratings

N/A
0 Ratings
A/B testing
8.6
86%
351 Ratings

N/A
0 Ratings
Mobile optimization
8.4
84%
491 Ratings

9.0
90%
1 Rating
Email deliverability reporting
9.2
92%
633 Ratings

9.0
90%
2 Ratings
List management
8.9
89%
609 Ratings

9.0
90%
1 Rating
Triggered drip sequences
9.0
90%
536 Ratings

9.0
90%
1 Rating
Lead Management
8.7
ActiveCampaign
87%

dotMailer
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features
ActiveCampaign ranks higher in 4/4 features
Lead nurturing
9.0
90%
458 Ratings

N/A
0 Ratings
Lead scoring and grading
8.6
86%
335 Ratings

N/A
0 Ratings
Data quality management
8.6
86%
375 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
8.7
87%
332 Ratings

N/A
0 Ratings
Campaign Management
8.5
ActiveCampaign
85%

dotMailer
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Calendaring
8.3
83%
274 Ratings

N/A
0 Ratings
Event/webinar marketing
8.6
86%
266 Ratings

N/A
0 Ratings
Social Media Marketing
8.6
ActiveCampaign
86%

dotMailer
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features
ActiveCampaign ranks higher in 2/2 features
Social sharing and campaigns
8.7
87%
241 Ratings

N/A
0 Ratings
Social profile integration
8.5
85%
236 Ratings

N/A
0 Ratings
Reporting & Analytics
8.7
ActiveCampaign
87%

dotMailer
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 3/3 features
ActiveCampaign ranks higher in 3/3 features
Dashboards
8.7
87%
557 Ratings

N/A
0 Ratings
Standard reports
8.8
88%
547 Ratings

N/A
0 Ratings
Custom reports
8.5
85%
350 Ratings

N/A
0 Ratings
Platform & Infrastructure
8.8
ActiveCampaign
88%

dotMailer
Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features
ActiveCampaign ranks higher in 6/6 features
API
9.1
91%
367 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.5
85%
247 Ratings

N/A
0 Ratings
Customizability
8.8
88%
386 Ratings

N/A
0 Ratings
Integration with Salesforce.com
8.8
88%
81 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
8.8
88%
54 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.7
87%
50 Ratings

N/A
0 Ratings
Attribute Ratings
- dotMailer is rated higher in 1 area: Likelihood to Renew
- ActiveCampaign and dotMailer are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.0
ActiveCampaign
90%
627 Ratings

9.0
dotMailer
90%
2 Ratings
Likelihood to Renew
8.9
ActiveCampaign
89%
18 Ratings

10.0
dotMailer
100%
1 Rating
Usability
8.2
ActiveCampaign
82%
33 Ratings

dotMailer
N/A
0 Ratings
Availability
9.1
ActiveCampaign
91%
4 Ratings

dotMailer
N/A
0 Ratings
Performance
6.9
ActiveCampaign
69%
4 Ratings

dotMailer
N/A
0 Ratings
Support Rating
6.0
ActiveCampaign
60%
37 Ratings

dotMailer
N/A
0 Ratings
In-Person Training
7.3
ActiveCampaign
73%
1 Rating

dotMailer
N/A
0 Ratings
Implementation Rating
8.6
ActiveCampaign
86%
10 Ratings

dotMailer
N/A
0 Ratings
Product Scalability
8.5
ActiveCampaign
85%
4 Ratings

dotMailer
N/A
0 Ratings
Likelihood to Recommend
ActiveCampaign
I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
CDO (Chief Development Officer)
Cherian Koshy (Personal Brand)Fundraising, 1-10 employees
dotMailer
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Founder and Growth Evangelist
Big Red's Equipment SalesRetail, 11-50 employees
Pros
ActiveCampaign
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Owner
Good GnusMarketing & Advertising, 1-10 employees
dotMailer
- Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
- Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
- Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Marketing Manager
FiveTen GroupStaffing and Recruiting, 501-1000 employees
Cons
ActiveCampaign
- I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
- It could be a little bit easier to find pricing online.
- Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Founder
NWEBA Digital LTDMarketing & Advertising, 1-10 employees
dotMailer
- Integration is overly complex.
- Cannot progressively profile from anything other than an email address.
- Too expensive.
Founder and Growth Evangelist
Big Red's Equipment SalesRetail, 11-50 employees
Pricing Details
ActiveCampaign
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9 per month
ActiveCampaign Editions & Modules
Edition
Lite | $9.001 |
---|---|
Plus | $492 |
Professional | $1293 |
Enterprise | $2294 |
- Per Month [3 Users]
- Per Month [25 Users]
- Per Month [50 Users]
- Per Month [Unlimited Users]
Additional Pricing Details
—dotMailer
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$150 per month
dotMailer Editions & Modules
Edition
Growth | $150.001 |
---|---|
Professional | $500.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
ActiveCampaign
ActiveCampaign 8.9
Based on 18 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
- Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
- Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
- Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
- Reporting - The ability to see specific open, click, and conversion rates in one place.
- Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
dotMailer
dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Marketing Manager
FiveTen GroupStaffing and Recruiting, 501-1000 employees
Usability
ActiveCampaign
ActiveCampaign 8.2
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
President of Catalyst Movies
Catalyst Resource GroupMarketing & Advertising, 11-50 employees
dotMailer
No score
No answers yet
No answers on this topic
Reliability and Availability
ActiveCampaign
ActiveCampaign 9.1
Based on 4 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
dotMailer
No score
No answers yet
No answers on this topic
Performance
ActiveCampaign
ActiveCampaign 6.9
Based on 4 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
dotMailer
No score
No answers yet
No answers on this topic
Support Rating
ActiveCampaign
ActiveCampaign 6.0
Based on 37 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Producer/Audio Engineer
Silver Stoners Creative, LLCMusic, 1-10 employees
dotMailer
No score
No answers yet
No answers on this topic
Implementation Rating
ActiveCampaign
ActiveCampaign 8.6
Based on 10 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Practice Owner & Founder
William Ainslie BiokineticsAlternative Medicine, 1-10 employees
dotMailer
No score
No answers yet
No answers on this topic
Alternatives Considered
ActiveCampaign
We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
Founder
Fearless BusinessProfessional Training & Coaching, 1-10 employees
dotMailer
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Founder and Growth Evangelist
Big Red's Equipment SalesRetail, 11-50 employees
Scalability
ActiveCampaign
ActiveCampaign 8.5
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Book & Publishing Consultant
Winning ProofWriting & Editing, 1-10 employees
dotMailer
No score
No answers yet
No answers on this topic
Return on Investment
ActiveCampaign
- ActiveCampaign saved us thousands of dollars over our previous CRM platform.
- We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
- We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
- We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
- ActiveCampaign Automations save us a significant amount of time.
CAD & Marketing Manager
Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees
dotMailer
- Better customer service
- Increased brand awareness
- Increased brand engagement
- Streamlined processes
- Regular communication with customers
- Increased audience/reach
Marketing Manager
FiveTen GroupStaffing and Recruiting, 501-1000 employees