ActiveCampaign vs dotMailer | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 314 reviews and ratings

Score 8.7 out of 10

Based on 15 reviews and ratings

Feature Rating Comparison

ActiveCampaign

dotMailer

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

dotMailer

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

dotMailer

Calendaring

Event/webinar marketing

ActiveCampaign

dotMailer

Social sharing and campaigns

Social profile integration

ActiveCampaign

dotMailer

Dashboards

Standard reports

Custom reports

ActiveCampaign

dotMailer

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
Integration with Clickfunnels: I have Active Campaign integrated with Clickfunnels. I use it for website pop-ups as well as other lead gen purposes.
Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.

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President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

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Cons

It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.

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Co-Owner

Terroir Seeds | Underwood GardensHorticulture, 1-10 employees

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Integration is overly complex.
Cannot progressively profile from anything other than an email address.
Too expensive.

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Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 8 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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dotMailer 10.0

Based on 1 answer

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

View all 1 answers on this topic

Usability

ActiveCampaign 8.1

Based on 17 answers

Some of the configurations are a little difficult to comprehend in the beginning but after a little bit of time using it, it’s almost second nature. For the service that this software provides, it’s pretty user friendly, again one just has to use it for a little and try it

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Verified User

Executive in Corporate

E-Learning Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

ActiveCampaign 9.3

Based on 2 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 7.8

Based on 2 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 8.4

Based on 19 answers

Whenever I have had a question to ask I have either been able to find the solution from the Help section inside my account or by contacting customer support. I have been satisfied with the help I have gotten. All my questions so far have been answered in a friendly and helpful manner

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Verified User

Professional in Other

Mental Health Care Company, 1-10 employees

View all 19 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

ActiveCampaign 7.1

Based on 3 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I've used many ESP and CRM software that TrustRadius does not have listed (such as Kartra, ConvertKit, etc.). ActiveCampaign beats all of this in price, user-friendly implementation, ability to easily create complex subscriber-responsive campaigns/automation, and more.

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Verified User

Consultant in Other

Writing & Editing Company, 1-10 employees

View all 226 answers on this topic

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

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Founder and Growth Evangelist

Big Red's Equipment SalesRetail, 11-50 employees

View all 2 answers on this topic

Scalability

ActiveCampaign 9.3

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities.
It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line.
It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.

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Editor & Publisher

FinancialCyclesWeekly.comPublishing, 1-10 employees

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Better customer service
Increased brand awareness
Increased brand engagement
Streamlined processes
Regular communication with customers
Increased audience/reach

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Marketing Manager

FiveTen GroupStaffing and Recruiting, 501-1000 employees

View all 2 answers on this topic

Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

dotMailer Editions & Modules

—

Additional Pricing Details

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Rating Summary

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

ActiveCampaign

dotMailer

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