What users are saying about

ActiveCampaign

Top Rated
59 Ratings

FreshMail

5 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

FreshMail

5 Ratings
Score 9.3 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

FreshMail

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface
Holly Bouvier profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
FreshMail
8.6
WYSIWYG email editor
ActiveCampaign
7.7
FreshMail
10.0
Dynamic content
ActiveCampaign
7.4
FreshMail
8.0
Ability to test dynamic content
ActiveCampaign
7.5
FreshMail
8.0
Landing pages
ActiveCampaign
6.7
FreshMail
A/B testing
ActiveCampaign
7.2
FreshMail
9.0
Mobile optimization
ActiveCampaign
7.7
FreshMail
9.0
Email deliverability
ActiveCampaign
8.3
FreshMail
10.0
List management
ActiveCampaign
8.1
FreshMail
8.0
Triggered drip sequences
ActiveCampaign
9.3
FreshMail
7.0

Reporting & Analytics

ActiveCampaign
7.0
FreshMail
8.0
Dashboards
ActiveCampaign
7.1
FreshMail
10.0
Standard reports
ActiveCampaign
7.3
FreshMail
9.0
Custom reports
ActiveCampaign
6.7
FreshMail
5.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.
Holly Bouvier profile photo

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Holly Bouvier profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
No answers on this topic

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
No photo available
  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Holly Bouvier profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

FreshMail

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details
FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.