What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
5 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
5 Ratings
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Score 9.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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FreshMail

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface
Holly Bouvier profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
FreshMail
8.6
WYSIWYG email editor
ActiveCampaign
7.7
FreshMail
10.0
Dynamic content
ActiveCampaign
7.3
FreshMail
8.0
Ability to test dynamic content
ActiveCampaign
7.4
FreshMail
8.0
Landing pages
ActiveCampaign
6.7
FreshMail
A/B testing
ActiveCampaign
7.1
FreshMail
9.0
Mobile optimization
ActiveCampaign
7.7
FreshMail
9.0
Email deliverability
ActiveCampaign
8.3
FreshMail
10.0
List management
ActiveCampaign
8.1
FreshMail
8.0
Triggered drip sequences
ActiveCampaign
9.3
FreshMail
7.0

Reporting & Analytics

ActiveCampaign
7.0
FreshMail
8.0
Dashboards
ActiveCampaign
7.0
FreshMail
10.0
Standard reports
ActiveCampaign
7.2
FreshMail
9.0
Custom reports
ActiveCampaign
6.8
FreshMail
5.0

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.
Holly Bouvier profile photo

Cons

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Holly Bouvier profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
No answers on this topic

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Holly Bouvier profile photo

Screenshots

ActiveCampaign

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

FreshMail

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details
FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.