ActiveCampaign vs. Infobip

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.1 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Infobip
Score 7.5 out of 10
N/A
Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.N/A
Pricing
ActiveCampaignInfobip
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignInfobip
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ActiveCampaignInfobip
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
663 Ratings
12% above category average
Infobip
-
Ratings
WYSIWYG email editor8.8580 Ratings00 Ratings
Dynamic content8.4519 Ratings00 Ratings
Ability to test dynamic content8.0470 Ratings00 Ratings
Landing pages8.6337 Ratings00 Ratings
A/B testing8.9380 Ratings00 Ratings
Mobile optimization9.0526 Ratings00 Ratings
Email deliverability reporting8.0630 Ratings00 Ratings
List management9.2649 Ratings00 Ratings
Triggered drip sequences9.4573 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
524 Ratings
11% above category average
Infobip
-
Ratings
Lead nurturing8.8491 Ratings00 Ratings
Lead scoring and grading8.1359 Ratings00 Ratings
Data quality management8.9401 Ratings00 Ratings
Automated sales alerts and tasks8.9356 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
373 Ratings
19% above category average
Infobip
-
Ratings
Calendaring9.1294 Ratings00 Ratings
Event/webinar marketing9.2286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.0
287 Ratings
18% above category average
Infobip
-
Ratings
Social sharing and campaigns9.4254 Ratings00 Ratings
Social profile integration8.7250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.5
626 Ratings
12% above category average
Infobip
-
Ratings
Dashboards8.3596 Ratings00 Ratings
Standard reports8.3583 Ratings00 Ratings
Custom reports9.0378 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
490 Ratings
17% above category average
Infobip
-
Ratings
API9.1391 Ratings00 Ratings
Role-based workflow & approvals8.9267 Ratings00 Ratings
Customizability9.2420 Ratings00 Ratings
Integration with Salesforce.com9.092 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.660 Ratings00 Ratings
Integration with SugarCRM9.656 Ratings00 Ratings
Third-party software integrations7.819 Ratings00 Ratings
Best Alternatives
ActiveCampaignInfobip
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Telegram
Telegram
Score 9.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Telegram
Telegram
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Telegram
Telegram
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignInfobip
Likelihood to Recommend
8.4
(670 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.9
(25 ratings)
8.0
(1 ratings)
Usability
7.5
(37 ratings)
7.0
(1 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.5
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(40 ratings)
9.0
(1 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.8
(13 ratings)
8.0
(1 ratings)
Configurability
6.6
(4 ratings)
-
(0 ratings)
Ease of integration
8.7
(4 ratings)
-
(0 ratings)
Product Scalability
2.7
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.6
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignInfobip
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Infobip
OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Infobip
  • Trans SMS
  • WhatsApp for Business
  • Marketing automation
  • Dashboards
  • Great Customer Success team
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Infobip
  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Infobip
Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Infobip
Infobip gradually introduces things sometimes which is difficult to implement
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Infobip
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Infobip
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Infobip
- always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Infobip
A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Infobip
As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Infobip
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Infobip
  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time