What users are saying about
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Top Rated
699 Ratings
2 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 9.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Lasso CRM
WYSIWYG email editor
ActiveCampaign
8.0
Lasso CRM
Dynamic content
ActiveCampaign
8.6
Lasso CRM
Ability to test dynamic content
ActiveCampaign
8.1
Lasso CRM
Landing pages
ActiveCampaign
7.2
Lasso CRM
A/B testing
ActiveCampaign
8.7
Lasso CRM
Mobile optimization
ActiveCampaign
8.4
Lasso CRM
Email deliverability reporting
ActiveCampaign
9.0
Lasso CRM
List management
ActiveCampaign
8.9
Lasso CRM
Triggered drip sequences
ActiveCampaign
9.3
Lasso CRM

Lead Management

ActiveCampaign
8.5
Lasso CRM
Lead nurturing
ActiveCampaign
8.8
Lasso CRM
Lead scoring and grading
ActiveCampaign
8.3
Lasso CRM
Data quality management
ActiveCampaign
8.4
Lasso CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Lasso CRM

Campaign Management

ActiveCampaign
8.3
Lasso CRM
Calendaring
ActiveCampaign
8.0
Lasso CRM
Event/webinar marketing
ActiveCampaign
8.6
Lasso CRM

Social Media Marketing

ActiveCampaign
8.6
Lasso CRM
Social sharing and campaigns
ActiveCampaign
8.7
Lasso CRM
Social profile integration
ActiveCampaign
8.5
Lasso CRM

Reporting & Analytics

ActiveCampaign
8.6
Lasso CRM
Dashboards
ActiveCampaign
8.7
Lasso CRM
Standard reports
ActiveCampaign
8.6
Lasso CRM
Custom reports
ActiveCampaign
8.5
Lasso CRM

Platform & Infrastructure

ActiveCampaign
8.8
Lasso CRM
API
ActiveCampaign
8.9
Lasso CRM
Role-based workflow & approvals
ActiveCampaign
8.5
Lasso CRM
Customizability
ActiveCampaign
8.7
Lasso CRM
Integration with Salesforce.com
ActiveCampaign
8.8
Lasso CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Lasso CRM
Integration with SugarCRM
ActiveCampaign
8.8
Lasso CRM

Sales Force Automation

ActiveCampaign
Lasso CRM
8.9
Customer data management / contact management
ActiveCampaign
Lasso CRM
8.1
Workflow management
ActiveCampaign
Lasso CRM
6.2
Opportunity management
ActiveCampaign
Lasso CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Lasso CRM
10.0
Interaction tracking
ActiveCampaign
Lasso CRM
10.0

Customer Service & Support

ActiveCampaign
Lasso CRM
5.0
Help desk management
ActiveCampaign
Lasso CRM
5.0

Marketing Automation

ActiveCampaign
Lasso CRM
9.9
Lead management
ActiveCampaign
Lasso CRM
10.0
Email marketing
ActiveCampaign
Lasso CRM
9.9

CRM Project Management

ActiveCampaign
Lasso CRM
8.1
Task management
ActiveCampaign
Lasso CRM
8.1
Reporting
ActiveCampaign
Lasso CRM
8.1

CRM Reporting & Analytics

ActiveCampaign
Lasso CRM
6.6
Pipeline visualization
ActiveCampaign
Lasso CRM
8.0
Customizable reports
ActiveCampaign
Lasso CRM
5.2

Customization

ActiveCampaign
Lasso CRM
5.0
Custom fields
ActiveCampaign
Lasso CRM
5.0
Custom objects
ActiveCampaign
Lasso CRM
5.0

Security

ActiveCampaign
Lasso CRM
8.1
Single sign-on capability
ActiveCampaign
Lasso CRM
8.0
Role-based user permissions
ActiveCampaign
Lasso CRM
8.1

Integrations with 3rd-party Software

ActiveCampaign
Lasso CRM
8.0
Marketing automation
ActiveCampaign
Lasso CRM
8.0

Platform

ActiveCampaign
Lasso CRM
5.0
Mobile access
ActiveCampaign
Lasso CRM
5.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Lasso CRM

No answers on this topic

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lasso CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Lasso CRM
9.9

Likelihood to Renew

ActiveCampaign
9.0
Lasso CRM

Usability

ActiveCampaign
8.2
Lasso CRM

Reliability and Availability

ActiveCampaign
9.1
Lasso CRM

Performance

ActiveCampaign
8.6
Lasso CRM

Support Rating

ActiveCampaign
6.5
Lasso CRM

In-Person Training

ActiveCampaign
7.3
Lasso CRM

Implementation Rating

ActiveCampaign
8.5
Lasso CRM

Scalability

ActiveCampaign
8.8
Lasso CRM

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