What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Selligent

16 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Selligent

16 Ratings
Score 6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Selligent
5.1
WYSIWYG email editor
ActiveCampaign
7.7
Selligent
2.0
Dynamic content
ActiveCampaign
7.4
Selligent
9.8
Ability to test dynamic content
ActiveCampaign
7.5
Selligent
9.7
Landing pages
ActiveCampaign
6.7
Selligent
1.0
A/B testing
ActiveCampaign
7.2
Selligent
9.7
Mobile optimization
ActiveCampaign
7.7
Selligent
1.0
Email deliverability
ActiveCampaign
8.3
Selligent
9.7
List management
ActiveCampaign
8.1
Selligent
2.3
Triggered drip sequences
ActiveCampaign
9.3
Selligent
1.0

Reporting & Analytics

ActiveCampaign
7.0
Selligent
8.2
Dashboards
ActiveCampaign
7.1
Selligent
8.2
Standard reports
ActiveCampaign
7.3
Selligent
8.2
Custom reports
ActiveCampaign
6.7
Selligent
8.2

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
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Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
No photo available

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
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Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
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  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Selligent

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details