What users are saying about
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Top Rated
78 Ratings
16 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
16 Ratings
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Score 6 out of 101

Likelihood to Recommend

ActiveCampaign

If someone needs an economical entry into marketing automation features and does not require any comprehensive reporting, ActiveCampaign can be a suitable tool. If ad hoc reports and advanced list segmentation features are important, avoid it.
No photo available

Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Selligent
5.1
WYSIWYG email editor
ActiveCampaign
7.7
Selligent
2.0
Dynamic content
ActiveCampaign
7.6
Selligent
9.8
Ability to test dynamic content
ActiveCampaign
7.7
Selligent
9.7
Landing pages
ActiveCampaign
6.8
Selligent
1.0
A/B testing
ActiveCampaign
7.4
Selligent
9.7
Mobile optimization
ActiveCampaign
7.8
Selligent
1.0
Email deliverability
ActiveCampaign
8.3
Selligent
9.7
List management
ActiveCampaign
8.4
Selligent
2.3
Triggered drip sequences
ActiveCampaign
9.4
Selligent
1.0

Reporting & Analytics

ActiveCampaign
7.2
Selligent
8.2
Dashboards
ActiveCampaign
7.2
Selligent
8.2
Standard reports
ActiveCampaign
7.4
Selligent
8.2
Custom reports
ActiveCampaign
7.1
Selligent
8.2

Pros

ActiveCampaign

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo

Selligent

  • Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
  • Easy segmenting and content block capabilities
  • Responsive customer service
No photo available

Cons

ActiveCampaign

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo

Selligent

  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
No photo available

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo

Selligent

Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata.
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Selligent

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo

Selligent

  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
No photo available

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Selligent

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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