ActiveCampaign vs. Sellsy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Sellsy
Score 8.0 out of 10
Small Businesses (1-50 employees)
Sellsy is one integrated suite for sales management. Some key features include: CRM Pipelines, Invoicing, Time Tracking, HelpDesk, ERP, and POS.
$30.90
per month
Pricing
ActiveCampaignSellsy
Editions & Modules
No answers on this topic
Staff member access
$10.00
Per User per Month
CRM pipelines license
$10.00
Per User per Month
Purchases and margins; Expenses; Subscriptions management; Helpdesk management
$15.00
Per Month [Unlimited Users]
Project management; Marketing; Inventory management
$20.00
Per Month [Unlimited Users]
Sellsy
$44.90
Administrator access
Offerings
Pricing Offerings
ActiveCampaignSellsy
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSellsy subscription: prices that fit your needs - Choose the features you need. Pay only for what you need.
More Pricing Information
Features
ActiveCampaignSellsy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.8
662 Ratings
13% above category average
Sellsy
-
Ratings
WYSIWYG email editor8.9579 Ratings00 Ratings
Dynamic content8.9518 Ratings00 Ratings
Ability to test dynamic content8.6469 Ratings00 Ratings
Landing pages8.9336 Ratings00 Ratings
A/B testing9.0379 Ratings00 Ratings
Mobile optimization9.2525 Ratings00 Ratings
Email deliverability reporting7.0629 Ratings00 Ratings
List management9.4648 Ratings00 Ratings
Triggered drip sequences9.4572 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.8
523 Ratings
13% above category average
Sellsy
-
Ratings
Lead nurturing automation9.1490 Ratings00 Ratings
Lead scoring and grading8.1358 Ratings00 Ratings
Data quality management9.1400 Ratings00 Ratings
Automated sales alerts and tasks9.1355 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.3
372 Ratings
20% above category average
Sellsy
-
Ratings
Calendaring9.3293 Ratings00 Ratings
Event/webinar marketing9.4285 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
286 Ratings
24% above category average
Sellsy
-
Ratings
Social sharing and campaigns9.6253 Ratings00 Ratings
Social profile integration9.4249 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
625 Ratings
11% above category average
Sellsy
-
Ratings
Dashboards8.0595 Ratings00 Ratings
Standard reports8.1582 Ratings00 Ratings
Custom reports8.9377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
489 Ratings
19% above category average
Sellsy
-
Ratings
API9.5390 Ratings00 Ratings
Role-based workflow & approvals9.1266 Ratings00 Ratings
Customizability9.4419 Ratings00 Ratings
Integration with Salesforce.com9.291 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.756 Ratings00 Ratings
Third-party software integrations7.618 Ratings00 Ratings
Best Alternatives
ActiveCampaignSellsy
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Clari
Clari
Score 8.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Clari
Clari
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSellsy
Likelihood to Recommend
7.7
(674 ratings)
7.0
(4 ratings)
Likelihood to Renew
8.4
(25 ratings)
9.0
(1 ratings)
Usability
7.6
(38 ratings)
7.2
(3 ratings)
Availability
9.1
(5 ratings)
9.0
(1 ratings)
Performance
6.9
(5 ratings)
6.0
(1 ratings)
Support Rating
1.4
(41 ratings)
6.0
(1 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
7.0
(1 ratings)
Configurability
6.5
(4 ratings)
-
(0 ratings)
Ease of integration
8.9
(4 ratings)
-
(0 ratings)
Product Scalability
1.8
(5 ratings)
10.0
(1 ratings)
Vendor post-sale
6.5
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSellsy
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
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Sellsy
We like sellsy. Its not perfect and as other users have pointed out, there is and always will be, room for improvement.

If you require deep integration with Google apps and Microsoft Office 365, then Sellsy may not be for you. Sellsy just about manages to work with google in so far that it can sync contacts, calendar, sales docs and incoming email with google. There is currently no way to make sent email appear in the sent items section of sellsy unless you compose the email within the sellsy app. The O365 integration is not nearly as powerful as sellsy does not sync sellsy contacts or calendar with microsoft (in its current form).

I believe that one of the primary functions of any business management app should be the capability to centrally manage all of a company's business clients, contacts etc. and sync this data to all employee accounts with the 2 biggest players for business email (Microsoft and Google) as a minimum. This data should never be an island stored only on 1 application. The Discovery that sellsy does not currently sync contacts and calendars with O365 was a disappointment. If Sellsy started supporting exchange sync for Microsoft Office 365 we would immediately dump google and switch over. In fact Sellsy is the only reason we continue to use Gapps as we need our contacts and calendars synced to our mobile devices.

We have built up a list of small little things that do not work as expected since we started using sellsy and continually pass them on to the development team. Many are small trivial things from an engineering perspective but are still annoying nonetheless, especially to users who wish to get the job done. Employees are easily frustrated if they have to fight with software to do certain tasks. Annoyances in the user experience (no matter how small) can lead to lost productivity which in turn costs money in the business world. However based on our experience with Sellsy support we believe that they do listen carefully to their customers concerns and are on the path to deliver a quality experience to their customers through the process of frequent updates to the software. You can easily establish how good a SAAS provider is by measuring their ability to fix problems soon after they are initially reported.

In simple terms Sellsy is an incredibly feature rich application and is way ahead of the competition. It represents good value for money and is backed up by free support.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Sellsy
  • Appealing Design
  • Easy to prepare invoices and send them
  • Good tracking system
  • Friendly support staff
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Sellsy
  • Training. The only real issue I have with Sellsy is that its got so many features its hard to understand them all. I looked for training videos and they are all in French. Thats a big problem for a guy who grew up in NJ.
  • I would embed training videos directly into the software. This way as you add services, you get a full tutorial immediately.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Sellsy
Sellsy ticks the most boxes for us. While it could still do a lot of things better there is no other single app that offers the same spectrum of features at a comparable price for SMEs.
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Sellsy
There is room for improvement.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Sellsy
We have not yet experienced any down time with sellsy.
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Sellsy
Sellsy is slow to load pages for us. Sometimes waiting a few seconds. This could be due to our geographical location.
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Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Sellsy
Based on our experience. We have submitted a large amount of tickets and they have proven the Sellsy development team have the ability to respond fast and implement changes reasonably quickly. (Updated July 2015)
It took sellsy a number of weeks to solve an issue with the billable hours section of their application. This delayed us from being able to invoice our client for completed works. Lots of small things like email tracking timestamps have never been fixed even though we highlighted this issue months ago. Though small it is growing more and more frustrating to be reminded every time we try to see what time a client read or opened an email from us.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Sellsy
If you are importing data from a CSV, Sellsy recommends you use OpenOffice. OpenOffice is an absolute disaster on Windows 8 and crashes every few mins. While no fault of Sellsy they should not recommend software which makes an already challenging task even more difficult. A small gripe in hindsight but during the process was deeply frustrating. For any users looking to format your CSV Google, try importing CSV data into Excel and your life will be much more easy.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Sellsy
For me it is close to what Salesforce did. I do not use all the options they both offer so I mostly judge on the customer / contact tool.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Sellsy
The license model once you understand it is very flexible allowing you to select from the modules within sellsy. This gives small companies control of the cost facilitating them with the option to only pay for the features they use.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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Sellsy
  • It helped us look and operate professionally even though we had started out of our homes. That's huge.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Sellsy Screenshots

Screenshot of DashboardScreenshot of CRM PipelineScreenshot of Project ManagementScreenshot of InvoiceScreenshot of Connected POS