ActiveCampaign vs. Swift Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.1 out of 10
N/A
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
$9
per month
Swift Digital
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…
$2,988
per year
Pricing
ActiveCampaignSwift Digital
Editions & Modules
Lite
$9.00
Per Month [3 Users]
Plus
$49
Per Month [25 Users]
Professional
$129
Per Month [50 Users]
Enterprise
$229
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignSwift Digital
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
More Pricing Information
Community Pulse
ActiveCampaignSwift Digital
Considered Both Products
ActiveCampaign

No answer on this topic

Swift Digital
Chose Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an …
Top Pros
Top Cons

No answers on this topic

Features
ActiveCampaignSwift Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
663 Ratings
12% above category average
Swift Digital
8.8
1 Ratings
14% above category average
WYSIWYG email editor8.8580 Ratings8.21 Ratings
Dynamic content8.4519 Ratings00 Ratings
Ability to test dynamic content8.0470 Ratings00 Ratings
Landing pages8.6337 Ratings9.11 Ratings
A/B testing8.9380 Ratings9.11 Ratings
Mobile optimization9.0526 Ratings8.21 Ratings
Email deliverability reporting8.0630 Ratings9.11 Ratings
List management9.2649 Ratings9.11 Ratings
Triggered drip sequences9.4573 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
524 Ratings
11% above category average
Swift Digital
8.8
1 Ratings
19% above category average
Lead nurturing8.8491 Ratings9.11 Ratings
Lead scoring and grading8.1359 Ratings9.11 Ratings
Data quality management8.9401 Ratings8.21 Ratings
Automated sales alerts and tasks8.9356 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
373 Ratings
19% above category average
Swift Digital
-
Ratings
Calendaring9.1294 Ratings00 Ratings
Event/webinar marketing9.2286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.0
287 Ratings
18% above category average
Swift Digital
-
Ratings
Social sharing and campaigns9.4254 Ratings00 Ratings
Social profile integration8.7250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.5
626 Ratings
12% above category average
Swift Digital
7.3
1 Ratings
1% above category average
Dashboards8.3596 Ratings7.31 Ratings
Standard reports8.3583 Ratings7.31 Ratings
Custom reports9.0378 Ratings7.31 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
490 Ratings
17% above category average
Swift Digital
7.3
1 Ratings
2% above category average
API9.1391 Ratings7.31 Ratings
Role-based workflow & approvals8.9267 Ratings00 Ratings
Customizability9.2420 Ratings00 Ratings
Integration with Salesforce.com9.092 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.660 Ratings00 Ratings
Integration with SugarCRM9.656 Ratings00 Ratings
Third-party software integrations7.819 Ratings00 Ratings
Best Alternatives
ActiveCampaignSwift Digital
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
monday marketer
monday marketer
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
monday marketer
monday marketer
Score 8.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Kentico Xperience
Kentico Xperience
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSwift Digital
Likelihood to Recommend
8.4
(670 ratings)
9.1
(1 ratings)
Likelihood to Renew
9.9
(25 ratings)
-
(0 ratings)
Usability
7.5
(37 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
6.5
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(40 ratings)
-
(0 ratings)
In-Person Training
9.0
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.8
(13 ratings)
-
(0 ratings)
Configurability
6.6
(4 ratings)
-
(0 ratings)
Ease of integration
8.7
(4 ratings)
-
(0 ratings)
Product Scalability
2.6
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.6
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.1
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSwift Digital
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Swift Digital
it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Swift Digital
  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Swift Digital
  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Swift Digital
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Swift Digital
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Swift Digital
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Swift Digital
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Swift Digital
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Swift Digital
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Swift Digital
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Swift Digital
  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

Swift Digital Screenshots

Screenshot of Screenshot of