ActiveDEMAND vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Mautic
Score 8.6 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
ActiveDEMANDMautic (open source)
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
ActiveDEMANDMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ActiveDEMANDMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
21% above category average
Mautic (open source)
8.1
9 Ratings
5% above category average
WYSIWYG email editor9.22 Ratings7.28 Ratings
Dynamic content9.62 Ratings7.29 Ratings
Ability to test dynamic content9.62 Ratings7.29 Ratings
Landing pages9.02 Ratings9.17 Ratings
A/B testing9.62 Ratings8.58 Ratings
Mobile optimization9.62 Ratings8.48 Ratings
Email deliverability reporting9.64 Ratings8.013 Ratings
List management9.22 Ratings9.49 Ratings
Triggered drip sequences9.62 Ratings8.38 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Mautic (open source)
8.3
9 Ratings
7% above category average
Lead nurturing9.62 Ratings8.49 Ratings
Lead scoring and grading9.02 Ratings8.49 Ratings
Data quality management8.62 Ratings8.47 Ratings
Automated sales alerts and tasks8.62 Ratings7.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
22% above category average
Mautic (open source)
8.3
7 Ratings
10% above category average
Calendaring9.62 Ratings7.97 Ratings
Event/webinar marketing9.22 Ratings8.86 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Mautic (open source)
7.2
6 Ratings
5% below category average
Social sharing and campaigns8.62 Ratings7.25 Ratings
Social profile integration8.62 Ratings7.26 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
Mautic (open source)
8.1
9 Ratings
7% above category average
Dashboards8.82 Ratings8.49 Ratings
Standard reports9.22 Ratings8.19 Ratings
Custom reports9.62 Ratings7.97 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
24% above category average
Mautic (open source)
5.9
9 Ratings
25% below category average
API9.01 Ratings7.29 Ratings
Role-based workflow & approvals9.01 Ratings7.65 Ratings
Customizability9.62 Ratings7.77 Ratings
Integration with Salesforce.com10.01 Ratings4.85 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings4.02 Ratings
Integration with SugarCRM10.01 Ratings4.02 Ratings
Best Alternatives
ActiveDEMANDMautic (open source)
Small Businesses
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SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
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User Ratings
ActiveDEMANDMautic (open source)
Likelihood to Recommend
9.6
(2 ratings)
9.5
(9 ratings)
User Testimonials
ActiveDEMANDMautic (open source)
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface