What users are saying about
5 Ratings
35 Ratings
5 Ratings
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Score 8.4 out of 100
35 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
D&B Hoovers
7.3
Identification of new leads
AdDataExpress
9.1
D&B Hoovers
8.0
List quality
AdDataExpress
6.4
D&B Hoovers
6.8
Ideal customer targeting
AdDataExpress
5.5
D&B Hoovers
7.4
Load time/data access
AdDataExpress
5.5
D&B Hoovers
6.6
Advanced search
AdDataExpress
D&B Hoovers
7.6
List upload/download
AdDataExpress
D&B Hoovers
7.5

Sales Intelligence Data Standards

AdDataExpress
7.3
D&B Hoovers
7.5
Contact information
AdDataExpress
7.3
D&B Hoovers
6.9
Company information
AdDataExpress
7.3
D&B Hoovers
7.7
Industry information
AdDataExpress
7.3
D&B Hoovers
8.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
D&B Hoovers
7.5
Lead qualification process
AdDataExpress
6.4
D&B Hoovers
6.7
Salesforce integration
AdDataExpress
2.7
D&B Hoovers
8.0
Company/business profiles
AdDataExpress
5.5
D&B Hoovers
8.2
Data hygiene
AdDataExpress
2.7
D&B Hoovers
6.8
Automatic data refresh
AdDataExpress
3.6
D&B Hoovers
7.5
Filters and segmentation
AdDataExpress
3.6
D&B Hoovers
6.9
Smart lists and recommendations
AdDataExpress
D&B Hoovers
7.2
Alerts and reminders
AdDataExpress
D&B Hoovers
8.3
Tags
AdDataExpress
D&B Hoovers
7.9

Sales Intelligence Email Features

AdDataExpress
D&B Hoovers
9.3
Sales email templates
AdDataExpress
D&B Hoovers
9.3
Append emails to records
AdDataExpress
D&B Hoovers
9.3

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

D&B Hoovers

  • I wish there was a way that I could learn the full extent of what Avention has to offer. I was forced to learn it on my own which is fine because it is a user-friendly tool but without a training on it, I don't fully understand the capabilities it offers.
  • Include training videos or steps that identifies what you're trying to accomplish within the tool and how you can continue to benefit with Avention.
Andrew Fix | TrustRadius Reviewer

Likelihood to Renew

AdDataExpress

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support

AdDataExpress

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdDataExpress
6.4
D&B Hoovers
7.4

Likelihood to Renew

AdDataExpress
D&B Hoovers
5.9

Reliability and Availability

AdDataExpress
D&B Hoovers
9.0

Support

AdDataExpress
D&B Hoovers
10.0

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