AdDataExpress vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
D&B Hoovers
Score 8.3 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
AdDataExpressD&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressD&B Hoovers
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressD&B Hoovers
Features
AdDataExpressD&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
13% below category average
D&B Hoovers
7.9
121 Ratings
2% above category average
Advanced search8.01 Ratings7.6115 Ratings
Identification of new leads7.02 Ratings7.6107 Ratings
List quality8.02 Ratings7.4116 Ratings
List upload/download5.01 Ratings7.9109 Ratings
Ideal customer targeting8.02 Ratings7.8104 Ratings
Load time/data access5.02 Ratings9.0115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
D&B Hoovers
8.5
119 Ratings
9% above category average
Contact information7.02 Ratings7.9109 Ratings
Company information6.02 Ratings8.9119 Ratings
Industry information8.02 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process7.02 Ratings7.577 Ratings
Smart lists and recommendations6.01 Ratings7.987 Ratings
Salesforce integration5.02 Ratings7.862 Ratings
Company/business profiles7.02 Ratings8.1109 Ratings
Alerts and reminders6.01 Ratings8.078 Ratings
Data hygiene4.02 Ratings8.194 Ratings
Automatic data refresh5.02 Ratings8.385 Ratings
Tags6.01 Ratings8.370 Ratings
Filters and segmentation7.02 Ratings8.492 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
6% below category average
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates7.01 Ratings10.07 Ratings
Append emails to records7.01 Ratings9.455 Ratings
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AdDataExpressD&B Hoovers
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User Ratings
AdDataExpressD&B Hoovers
Likelihood to Recommend
7.0
(2 ratings)
9.0
(126 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(13 ratings)
Usability
-
(0 ratings)
7.9
(8 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.5
(4 ratings)
Support Rating
-
(0 ratings)
7.2
(10 ratings)
Online Training
-
(0 ratings)
9.5
(2 ratings)
Implementation Rating
-
(0 ratings)
8.4
(8 ratings)
Configurability
-
(0 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.5
(3 ratings)
Ease of integration
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
8.4
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.8
(3 ratings)
Vendor pre-sale
-
(0 ratings)
8.8
(3 ratings)
User Testimonials
AdDataExpressD&B Hoovers
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Likelihood to Renew
List Partners
No answers on this topic
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Usability
List Partners
No answers on this topic
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
List Partners
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
List Partners
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
List Partners
No answers on this topic
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
List Partners
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
List Partners
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
List Partners
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
List Partners
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
List Partners
No answers on this topic
Dun & Bradstreet
very professional
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence