What users are saying about
5 Ratings
34 Ratings
5 Ratings
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Score 8.1 out of 101
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Lead411

Well suited:- where accuracy of data is considered highly valuable- where EASE of USE and functionality of the platform is valued- where the willingness to assist the customer and flexibility is greatly appreciated
Bill Howatineck   --- Partner profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Lead411
8.0
Identification of new leads
AdDataExpress
9.1
Lead411
8.6
List quality
AdDataExpress
6.4
Lead411
8.9
Ideal customer targeting
AdDataExpress
5.5
Lead411
7.4
Load time/data access
AdDataExpress
5.5
Lead411
7.9
Advanced search
AdDataExpress
Lead411
7.8
List upload/download
AdDataExpress
Lead411
7.7

Sales Intelligence Data Standards

AdDataExpress
7.3
Lead411
8.1
Contact information
AdDataExpress
7.3
Lead411
7.5
Company information
AdDataExpress
7.3
Lead411
7.9
Industry information
AdDataExpress
7.3
Lead411
8.8

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Lead411
8.6
Lead qualification process
AdDataExpress
6.4
Lead411
7.8
Salesforce integration
AdDataExpress
2.7
Lead411
8.7
Company/business profiles
AdDataExpress
5.5
Lead411
9.3
Data hygiene
AdDataExpress
2.7
Lead411
9.3
Automatic data refresh
AdDataExpress
3.6
Lead411
7.0
Filters and segmentation
AdDataExpress
3.6
Lead411
8.7
Smart lists and recommendations
AdDataExpress
Lead411
8.0
Alerts and reminders
AdDataExpress
Lead411
9.3
Tags
AdDataExpress
Lead411
9.0

Sales Intelligence Email Features

AdDataExpress
Lead411
9.0
Sales email templates
AdDataExpress
Lead411
9.0
Append emails to records
AdDataExpress
Lead411
9.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Lead411

  • Real time news to your inbox based upon "sales triggers" determined by you, the end user.
  • Getting most current contact info -- name, title, phone number, email -- of target audience. It's actually the most accurate in this regard of any lead generation tool I've ever ever used, and I've used many, including Hoovers, Data.com, SalesGenie, and a good many others.
  • Ability to search the database using an extensive selection of options: Keywords, employee number, revenue, country region, state region, city/town, zip code, vertical market, job title/description and more.
Michael Murphy profile photo

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Lead411

  • Ability to upload more than one company or a list of companies to match and then build a list. This is something discussed with Lead411 and from our understanding is under development.
  • Continue to verify, update and add contact information for contacts at Fortune 1000 companies
Mary White profile photo

Likelihood to Renew

AdDataExpress

No score
No answers yet
No answers on this topic

Lead411

Lead411 8.8
Based on 6 answers
Because we have successfully used Lead 411 for over 8 years and they have never disappointed us. Their site is never down- always working at full capacity.
Kathy Doering profile photo

Usability

AdDataExpress

No score
No answers yet
No answers on this topic

Lead411

Lead411 7.0
Based on 1 answer
Have not had any trouble using it
No photo available

Support

AdDataExpress

No score
No answers yet
No answers on this topic

Lead411

Lead411 7.0
Based on 2 answers
Generates good targeted leads while saving time. The prospecting process is made easier with it.
No photo available

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Lead411

Insideview has ability to company batch a look up and also provides emails with the contact records. Hoover's does not provide emails for free however we feel is more comprehensive on a company search
Mary White profile photo

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Lead411

  • It has helped us identify buying signals through their news tracker that has led us to say the right things to spark a conversation and ended up closing several deals because of this. The tool will pay for itself if you know how to effectively apply it. When using their news feature we tend to see about a 30% bump and meaningful conversations.
  • It is a great way to identify competitors of the people you are targeting. Everytime you look up an account it offers about five or six suggestions of companies that fit the same firmographic profile.
  • While the data appender has some manual things attached to it it has served to be a valuable resource in updating criteria that are used to identify valuable accounts.
Jordan Linford profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AdDataExpress Editions & Modules

AdDataExpress
Additional Pricing Details

Lead411

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lead411 Editions & Modules

Lead411
Edition
Basic Per Month
$1001
Pro per Month
$2002
Enterprise per Year
$5,0403
1. 150 Records a Month
2. 400 Records Per Month
3. 1000-Unlimited Records Per Month
Additional Pricing Details

Add comparison