AdDataExpress vs LinkedIn Sales Navigator

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.

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Bryan Silverman

Business Development Associate

CrowdtapMarketing and Advertising, 51-200 employees

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LinkedIn Sales Navigator

This is also a great tool that we use for a social selling approach. I've personally had lots of success with clients not responding and reaching out through LinkedIn to spark a conversation. What really makes a difference is having a tool that helps analyze businesses and their employees. The other side of this, besides just LinkedIn, is your ability to see companies and individuals as well as send messages without a limit, therefore increasing the effectiveness and scope of the impact for your business. It doesn't always do a great job of pulling in contact data. If you're looking to bulk search individuals this isn't the tool you would want to use.

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Kevin Knudsen

Enterprise Account Development Manager

KeyedIn Solutions, Inc.Computer Software, 51-200 employees

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Feature Rating Comparison

AdDataExpress

6.6

LinkedIn Sales Navigator

7.7

Identification of new leads

9.1

8.1

List quality

6.4

7.7

Ideal customer targeting

5.5

7.8

Load time/data access

5.5

7.9

Advanced search

—

8.2

List upload/download

—

6.4

AdDataExpress

7.3

LinkedIn Sales Navigator

7.6

Contact information

7.3

6.7

Industry information

7.3

7.9

AdDataExpress

4.1

LinkedIn Sales Navigator

7.4

Lead qualification process

6.4

7.3

Salesforce integration

2.7

6.9

Company/business profiles

5.5

8.0

Data hygiene

2.7

7.4

Automatic data refresh

3.6

7.5

Filters and segmentation

3.6

7.9

Smart lists and recommendations

—

7.3

Alerts and reminders

—

7.1

Sales email templates

—

6.6

Append emails to records

—

6.7

Pros

Provides email addresses - essential when doing cold email outreach.
Provides agencies for each brand/company.
Provides media spend for parent company and brand.

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Bryan Silverman

Business Development Associate

CrowdtapMarketing and Advertising, 51-200 employees

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Understanding prospects at an Account
Understanding different business units under an account
Researching prospects and the roles they perform

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Gary Kawamura

Enterprise Business Development

AdobeMarketing and Advertising, 51-200 employees

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Cons

Updating who works on each brand from the brand side.
Updating who works on each brand from the agency side.
Not having to log in as often.

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Bryan Silverman

Business Development Associate

CrowdtapMarketing and Advertising, 51-200 employees

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It would be great to have a LinkedIn Sales Navigator Success Stories to see how some people are effectively converting interests into prospects into buyers.
I've noticed that people can export your information into an Excel sheet and import into their CRM after a connection is made, I'm not a fan of this. I find myself on many people's email lists where I just unsubscribe. I am wondering if there is training on how to do this appropriately where it doesn't feel so spammy.
Would be cool to set a reminder to follow up with specific people in 30-90 days.

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Tamara Thompson

CEO & Connector

Serious Take ProductionsMedia Production, 1-10 employees

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Likelihood to Renew

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LinkedIn Sales Navigator10.0

Based on 2 answers

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

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Michael J. Towle

Corporate Sales Executive, Strategic Accounts

TalendComputer Software, 1001-5000 employees

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Usability

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LinkedIn Sales Navigator7.2

Based on 2 answers

There is always room for improvement, but it is an indispensable tool for any sales organization that is dedicated to their employee's success. This tool has certainly been a game changer for the past 4+ years since the standalone version became available, and each iteration and feature rollout only makes it that much more beneficial to their customer base.

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Michael J. Towle

Corporate Sales Executive, Strategic Accounts

TalendComputer Software, 1001-5000 employees

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Support

No score

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LinkedIn Sales Navigator9.0

Based on 1 answer

The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.

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Michael J. Towle

Corporate Sales Executive, Strategic Accounts

TalendComputer Software, 1001-5000 employees

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Implementation

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LinkedIn Sales Navigator8.0

Based on 1 answer

I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

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Michael J. Towle

Corporate Sales Executive, Strategic Accounts

TalendComputer Software, 1001-5000 employees

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Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

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Bryan Silverman

Business Development Associate

CrowdtapMarketing and Advertising, 51-200 employees

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I selected LinkedIn Sales Navigator because I love cultivating relationships and expanding the network. I'm a connector and this is one of the things that I am passionate about. I haven't used any other products similar to LinkedIn Sales Navigator so, it was a no brainer to invest in LinkedIn Sales Navigator because I believe in searching for professional, qualified and like-minded individuals.

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Tamara Thompson

CEO & Connector

Serious Take ProductionsMedia Production, 1-10 employees

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Return on Investment

Improved efficiency of prospecting.
Improved efficiency of finding emails and email syntax.

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Bryan Silverman

Business Development Associate

CrowdtapMarketing and Advertising, 51-200 employees

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It has allowed our reps to be very efficient with their time by quickly being able to target companies, apply filters, and narrow down our focus to the right people. Very easy to use.
We now have access to clean and updated information for companies and prospects, which in return allows us to add new people to our CRM as they transition into a new role/new company, and helps us have a cleaner CRM.
We can be very intentional with our outreach. Our team has made a bigger push towards sending InMails, and having triggers and news to make our messages personalized/customized is a huge plus!

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