AdDataExpress vs LinkedIn Sales Navigator

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

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• LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
• LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
• We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.

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• Updating who works on each brand from the brand side.
• Updating who works on each brand from the agency side.
• Not having to log in as often.

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• The only thing that I would recommend is to have a more robust and in-depth training session. Many of our employees who use LinkedIn Sales Navigator are social media savvy, but they still need assistance and ask lots of questions.
• An increase in the number of InMails each month would be a great addition. LinkedIn Sales Navigator allows us to connect with far more leads and contacts than with the free version of LinkedIn, and we sometimes have to wait to send InMails which lengthens the sales cycle.
• PointDrive Presentations are an excellent means of promoting our brand, but they can be difficult to 'build' and create. Features such as royalty-free images and recommended copywriting would be a real help.

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• Improved efficiency of prospecting.
• Improved efficiency of finding emails and email syntax.

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• It is used by almost every one of our SDRs currently, so we are getting well worth the amount of meetings for the price we are paying.
• We currently are buying more licenses because the product works so well. SDRs that don't have access are getting fewer meetings and have a hard time meeting their quotas.
• When not all of the SDRs were using the product, we got licenses taken away since the solution was expensive, but luckily utilization is at an all time high right now.

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