AdDataExpress vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
AdDataExpressLinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
AdDataExpressLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressLinkedIn Sales Navigator
Features
AdDataExpressLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
14% below category average
LinkedIn Sales Navigator
7.9
183 Ratings
1% above category average
Advanced search8.01 Ratings9.0183 Ratings
Identification of new leads7.02 Ratings8.9181 Ratings
List quality8.02 Ratings8.0176 Ratings
List upload/download5.01 Ratings5.6121 Ratings
Ideal customer targeting8.02 Ratings8.4176 Ratings
Load time/data access5.02 Ratings7.4163 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
LinkedIn Sales Navigator
8.0
181 Ratings
2% above category average
Contact information7.02 Ratings7.5160 Ratings
Company information6.02 Ratings8.1181 Ratings
Industry information8.02 Ratings8.2176 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
24% below category average
LinkedIn Sales Navigator
7.8
178 Ratings
3% above category average
Lead qualification process7.02 Ratings7.1136 Ratings
Smart lists and recommendations6.01 Ratings7.6159 Ratings
Salesforce integration5.02 Ratings7.6131 Ratings
Company/business profiles7.02 Ratings8.8174 Ratings
Alerts and reminders6.01 Ratings7.7155 Ratings
Data hygiene4.02 Ratings7.8156 Ratings
Automatic data refresh5.02 Ratings7.3136 Ratings
Tags6.01 Ratings7.9129 Ratings
Filters and segmentation7.02 Ratings8.6164 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
7% below category average
LinkedIn Sales Navigator
7.1
80 Ratings
5% below category average
Sales email templates7.01 Ratings7.473 Ratings
Append emails to records7.01 Ratings6.868 Ratings
Best Alternatives
AdDataExpressLinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressLinkedIn Sales Navigator
Likelihood to Recommend
7.0
(2 ratings)
8.4
(184 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
-
(0 ratings)
7.5
(12 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
AdDataExpressLinkedIn Sales Navigator
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
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Likelihood to Renew
List Partners
No answers on this topic
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
List Partners
No answers on this topic
LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
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Support Rating
List Partners
No answers on this topic
LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
List Partners
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
LinkedIn
The great think about LinkedIn Sales Navigator is the ability to not only find the key contacts at organizations we are seeking to connect with but it also provides an easy way to make a connect with them using the In-mail feature. The nice thing about that is people who have/keep a LinkedIn presence #1 tend to keep their information updated on there and #2 always link their LinkedInmail to their current email address. So even if they change jobs or positions the In Mail feature will always be able to get a message through to them.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.