AdDataExpress vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.5 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
AdDataExpressLinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
AdDataExpressLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdDataExpressLinkedIn Sales Navigator
Top Pros
Top Cons
Features
AdDataExpressLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
12% below category average
LinkedIn Sales Navigator
9.0
176 Ratings
16% above category average
Advanced search8.01 Ratings9.1176 Ratings
Identification of new leads7.02 Ratings9.4174 Ratings
List quality8.02 Ratings8.8170 Ratings
List upload/download5.01 Ratings8.9115 Ratings
Ideal customer targeting8.02 Ratings9.3169 Ratings
Load time/data access5.02 Ratings8.8156 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
LinkedIn Sales Navigator
7.7
174 Ratings
2% above category average
Contact information7.02 Ratings5.8153 Ratings
Company information6.02 Ratings8.3174 Ratings
Industry information8.02 Ratings9.1169 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
LinkedIn Sales Navigator
8.6
171 Ratings
15% above category average
Lead qualification process7.02 Ratings7.1130 Ratings
Smart lists and recommendations6.01 Ratings9.1153 Ratings
Salesforce integration5.02 Ratings7.4125 Ratings
Company/business profiles7.02 Ratings8.8167 Ratings
Alerts and reminders6.01 Ratings8.9149 Ratings
Data hygiene4.02 Ratings9.0149 Ratings
Automatic data refresh5.02 Ratings8.7129 Ratings
Tags6.01 Ratings9.2123 Ratings
Filters and segmentation7.02 Ratings9.0158 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
7% below category average
LinkedIn Sales Navigator
8.6
74 Ratings
13% above category average
Sales email templates7.01 Ratings9.067 Ratings
Append emails to records7.01 Ratings8.263 Ratings
Best Alternatives
AdDataExpressLinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressLinkedIn Sales Navigator
Likelihood to Recommend
7.0
(2 ratings)
9.0
(177 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
-
(0 ratings)
7.5
(5 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
AdDataExpressLinkedIn Sales Navigator
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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LinkedIn
If you are trying to grow your business via sales or get a message out, LinkedIn Sales Navigator would be a great investment. You can easily group businesses together based on their operations, business classification, etc. However, if you were looking for a less specific and refined approach, it may be less appropriate.
Read full review
Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
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Likelihood to Renew
List Partners
No answers on this topic
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
List Partners
No answers on this topic
LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Support Rating
List Partners
No answers on this topic
LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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Implementation Rating
List Partners
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.