AdDataExpress vs LinkedIn Sales Navigator

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

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• LinkedIn Sales Navigator is arguably the most up to date source of employment information due to the fact that individuals are updating their own employment information for professional networking purposes.
• LinkedIn Sales Navigator is becoming increasingly more efficient at searching for individuals and companies with a variety of filter options to narrow searches and to specify important attributes when attempting to gather particular data points.
• LinkedIn Sales Navigator is a great means of communication for reaching high ranking individuals who otherwise are often too busy to check an inbox that has been completely overtaken by sales and marketing orgs of virtually every company looking to sell into a particular industry. LinkedIn Sales Navigator provides a means to contact, connect, and even refer contacts in a manner that is professional, secure, and trusted as an industry standard means of communication.

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• Updating who works on each brand from the brand side.
• Updating who works on each brand from the agency side.
• Not having to log in as often.

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• The pricing is a bit too high, in my personal opinion. Though a heavy user is likely to get their money's worth, light-medium usage leaves the pricing model as more of a luxurious purchase.
• The number of InMail messages is a bit low: again, in my opinion. This is one of the features that draws people to the premium packages, though even at the Sales Navigator level, those InMail messages can be used quite quickly.
• Either more package options, or the ability to pick and choose certain features/functions for a personalized package would help users with getting their feet wet. Considering the price point for what there is, it can be tough to justify the purchase; a custom approach like this can offer more flexibility.

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• Improved efficiency of prospecting.
• Improved efficiency of finding emails and email syntax.

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• It has allowed our reps to be very efficient with their time by quickly being able to target companies, apply filters, and narrow down our focus to the right people. Very easy to use.
• We now have access to clean and updated information for companies and prospects, which in return allows us to add new people to our CRM as they transition into a new role/new company, and helps us have a cleaner CRM.
• We can be very intentional with our outreach. Our team has made a bigger push towards sending InMails, and having triggers and news to make our messages personalized/customized is a huge plus!

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