AdDataExpress vs. TechTarget Priority Engine

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized