What users are saying about
9 Ratings
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Top Rated
1583 Ratings
9 Ratings
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Score 6.9 out of 101

Mailchimp

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Top Rated
1583 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mailchimp

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Daniel Morse profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mailchimp
8.7
WYSIWYG email editor
Adestra
10.0
Mailchimp
8.7
Dynamic content
Adestra
10.0
Mailchimp
8.4
Ability to test dynamic content
Adestra
10.0
Mailchimp
8.5
Landing pages
Adestra
10.0
Mailchimp
8.5
A/B testing
Adestra
10.0
Mailchimp
8.6
Email deliverability
Adestra
10.0
Mailchimp
9.0
List management
Adestra
10.0
Mailchimp
9.0
Triggered drip sequences
Adestra
10.0
Mailchimp
8.1
Mobile optimization
Adestra
Mailchimp
8.9

Reporting & Analytics

Adestra
10.0
Mailchimp
8.0
Dashboards
Adestra
10.0
Mailchimp
7.7
Standard reports
Adestra
10.0
Mailchimp
8.5
Custom reports
Adestra
Mailchimp
7.8

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Mailchimp

  • Excellent customer management.
  • Versatile and dynamic to respond to differing needs of departments.
  • Looks great too!
Daniel Morse profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Mailchimp

  • Mailchimp's Help, FAQ and knowledge-base section is INCREDIBLY deep. So much so that sometimes each article or question answer leads to another one, and then another one, so much so that the actual answer you are looking for can actually seem pretty complex. That may or may not necessarily be Mailchimp's fault as it depends on what kind of answers one is looking for. And, while much of the time, the answers are very clear, I've found that occasionally some answers or articles are not necessarily so easy to understand.
  • During the entire GDPR "countdown" I found it hard to navigate what the requirements were and how I could make sure I was in compliance. I assumed that Mailchimp would have an extensive explanation of how to take care of it. While they did provide some resources, I found them not very helpful. I did reach out to their support team and all I got back was an answer directing me to the same articles that weren't clear enough to begin with. For a company that does good job of taking complicated processes and lingo and turning them into a completely doable tasks, I found the support to be lacking in this instance. Who knows wha that means for things like this in the future, but it was an example where I was not happy with the support provided.
  • This is more of a pet peeve, but when editing an email certain functions are not editable the way I wish they'd be. For example, if I want to add an image group of three pictures to an email, Mailchimp allows to choose from a few different options in how those images are laid out. Those options are not always enough. I find myself sometimes wanting more options to choose from.
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Mailchimp

Mailchimp 10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Performance

Adestra

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Mailchimp

Mailchimp 10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

Adestra

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Mailchimp

MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline that I choose with templates that seem to get good responses that do not burden the employees with anything that would be difficult to understand.
Brandon Adawi profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Mailchimp

  • MailChimp has provided us with a way to reach thousands of our customers and potential customers at a very cheap pricing.
  • MailChimp has made it possible for the marketing team to keep in contact touch with our customers, via our weekly newsletters; which serves as a way to put our brand in the faces of our customers every other week.
  • MailChimp has given us the opportunity to measure the impact of our newsletter campaigns via our analytical feature. Letting us know newsletter campaigns which were effective and the ones whose performance was poor.
Jean Mwelsa profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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