What users are saying about

Adestra

7 Ratings

MailChimp

Top Rated
1303 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

MailChimp

Top Rated
1303 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

MailChimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
Jean Mwelsa profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
MailChimp
8.4
WYSIWYG email editor
Adestra
10.0
MailChimp
8.6
Dynamic content
Adestra
10.0
MailChimp
7.9
Ability to test dynamic content
Adestra
10.0
MailChimp
8.2
Landing pages
Adestra
10.0
MailChimp
8.2
A/B testing
Adestra
10.0
MailChimp
8.7
Email deliverability
Adestra
10.0
MailChimp
8.9
List management
Adestra
10.0
MailChimp
8.6
Triggered drip sequences
Adestra
10.0
MailChimp
7.9
Mobile optimization
Adestra
MailChimp
8.5

Reporting & Analytics

Adestra
10.0
MailChimp
7.8
Dashboards
Adestra
10.0
MailChimp
7.9
Standard reports
Adestra
10.0
MailChimp
8.1
Custom reports
Adestra
MailChimp
7.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Email campaigns - the template builder is easy to use and easy to customize.
  • Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
  • Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
Megan Russell profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • I wish their wordpress plugin form was better. It's really not as pretty as other forms.
Megan Russell profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
MailChimp7.0
Based on 19 answers
Haven't found another email program that I like as well as MailChimp
Barbara Wiesner profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
MailChimp9.9
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

No score
No answers yet
No answers on this topic
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
MailChimp9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I use Campaign Monitor for our software company. I did not get to make the buying decision on that, but we use a very advanced version of their software. I use a very basic level of MailChimp. But based on the features available to me in the basic MailChimp option, It stands up just as well as Campaign Monitor. I have not noticed a single thing that I can't do in MailChimp that I can do in Campaign Monitor. I was actually very thoroughly impressed that going from one software to the next I didn't feel like I had my hands tied because MailChimp didn't offer a certain feature. It's very reassuring that if I have to upgrade down the road that It would still be a great decision to stick with MailChimp for my small business.
Megan Russell profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • MailChimp has allowed the organization I worked for to track returns and ensure that proper procedures are being followed.
  • We were able to reduce returns during the months when the MailChimp survey was being used because it gave employees the incentive to follow company procedures that are put in place to provide a uniform and thorough experience for the customer when acclimating to our product.
Brandon Adawi profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details